Gosha Rubchinskiy x Adidas Originals Fall/Winter 2017 Russian designer Gosha Rubchinskiy brings us a casual mix of sporty references and retro vibes for fall-winter 2017. Rubchinskiy collaborates with Adidas Originals for the season. Blending his Soviet-era street style aesthetic with Adidas’ iconic details, Rubchinskiy delivers must-have pieces. The lineup, which was recently worn by Nick… [Read More]
Adidas - Fashion Brand
Adidas is a German brand, which was founded in July 1924 by Adolf Dassler. It was originally known as Gebrüder Dassler Schuhfabrik. Dassler registered Adidas on August 18, 1949 on the onset of a family feud with his older brother Rudolf, who founded Puma.
Adidas sets itself apart from competitors with its three parallel bars. Its 3-stripe logo was acquired from athletic footwear brand Karhu Sports in 1952.
The brand become known on a global stage with American sprinter Jesse Owens. He became the first African American to gain a sponsorship. Winning four gold medals, Owens' success helped the Adidas brand and its identity in the sports world was born.
If you’re looking to inject your wardrobe with a splash of athleticism, look no further than Adidas Originals. The iconic label’s spring-summer 2017 fashions are among the latest arrivals to Canadian retailer, SSENSE. Embracing a classic black and white motif, Adidas signatures such as the track jacket are front and center. The brand also has… [Read More]
Singer Pharrell continues his collaboration with Adidas, prompting a new Fashionisto Pick. Having free creative reign, Pharrell revisits an Adidas classic–the tracksuit. The perfect sporty uniform, Pharrell updates the brand’s tracksuit with an all-over triangle print. Coming in black and boasting Adidas’ iconic three stripes, Pharrell’s tracksuit is easily a new classic. Pick up the… [Read More]
Adidas brings together sporty classics from its various ranges for a fall-winter 2016 Highlights lookbook. Lending the label a youthful attitude, model Connor Newall links up with photographer Benjamin Alexander Huseby and stylist Jay Massacret for the occasion. Traveling to Berlin and taking in iconic locations such as the Bierpinsel, Adidas Originals and other ranges… [Read More]
Although Adidas’ Stan Smith began as a tennis shoe, the style is most commonly adopted as an everyday sneaker. Stan Smith sneakers were originally produced in 1963. The classic leather tennis shoe was the idea of Horst Dassler, the son of Adidas founder Adolf ‘Adi’ Dassler. The original Stan Smith consisted of white leather with… [Read More]