Adidas announces its latest celebrity collaboration by partnering with music artist Bad Bunny. “I have always loved sneakers since I was a kid,” says Bad Bunny. “They were the essential detail of the style I wanted and the look I wanted to have depending on what I was going to do that day. I would go out with my friends, and we would ask each other, what sneakers are you going to wear today? At the same time, we would talk about those sneakers we dreamt of having one day.”
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Now Bad Bunny has the satisfaction of wearing his very own sneakers. The first part of an ongoing collaboration, Bad Bunny revisits Adidas Originals’ Forum Buckle Low sneaker. The artist takes inspiration from his essential cup of coffee that kicks off his day and presents “The First Café.”
Launching March 17, 2021, the sneaker features a leather upper with suede overlays and a colorway inspired by coffee. Reflecting on finishing his first pair of sneakers for Adidas, Bad Bunny explains, “Today, it feels great to create my own design with people who I share the same the sentiment. It feels amazing knowing that my next steps will be in my own sneakers.”
Bad Bunny x Adidas Collaboration
