COS, the fashion brand known for its timeless aesthetic and minimalist designs, has just unveiled its spring-summer 2023 campaign for men. Shot on the streets of Los Angeles by renowned photographer Glen Luchford, the advertisement features a star-studded cast including rapper SAINt JHN, actor Kieran Culkin, models Cherokee Jack, and model Xu Meen. With an emphasis on versatility and open thinking, the collection offers understated luxury, focusing on construction, shapes, and form.
COS Spring/Summer 2023
This season, COS celebrates the power of versatility and open thinking. The brand offers a collection highlighting the importance of individuality and self-expression—featuring a range of versatile pieces that can be worn in multiple ways, inviting men to experiment with their style and embrace their true selves.
In terms of fashion, the collection offers a range of effortless summer volumes and structured silhouettes, emphasizing contemporary natural tones. The pieces are crafted using the finest materials, focusing on refined craftsmanship and attention to detail. Highlights include light seasonal linen, soft leather jackets, and the COS x Linda Farrow collaboration sunglasses, which perfectly blend style and functionality.
SAINt JHN for COS Spring/Summer 2023 Campaign
As one of the faces of the campaign, SAINt JHN perfectly embodies the brand’s values of versatility and individuality. Known for his innovative music and unique style, the Brooklyn-born rapper has quickly become a visionary in the making. His boundary-pushing approach to fashion and music aligns perfectly with COS’s commitment to breaking down barriers and challenging norms.
Kieran Culkin for COS Spring/Summer 2023 Campaign
Another standout in the campaign is actor Kieran Culkin, who brings his effortless charm and impeccable style to the table. With his sharp suits and timeless pieces, the Succession star proves that understated luxury is always in style. Culkin’s refined taste and attention to detail perfectly embody the COS aesthetic, making him a natural fit for the brand.
