COS Fall 2023 Campaign: Sleek Minimalist Classics

The Fashionisto

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Published August 7, 2023

Will Poulter takes the spotlight for COS' fall-winter 2023 campaign.Pin
Will Poulter takes the spotlight for COS’ fall-winter 2023 campaign. Photo: Daniel Jackson / COS

With the arrival of its fall-winter 2023 campaign, COS offers a complete view of the new advertisement. Will Poulter headlines the stylish endeavor, connecting with photographer Daniel Jackson. The charismatic American singer-songwriter Curtis Harding and models Dara Gueye and Taemin Park round out this season’s cast. COS’ leading men form a stylish ensemble captured in striking portraits intermingling color and black-and-white imagery.

COS Fall/Winter 2023 Campaign

Dara Gueye sports a shearling jacket over a turtleneck for COS' fall-winter 2023 campaign.Pin
Dara Gueye sports a shearling jacket over a turtleneck for COS’ fall-winter 2023 campaign. Photo: Daniel Jackson / COS

The season’s color theme is nature-inspired, weaving together soothing neutrals such as oatmeal with graceful blends of camel and brown. This palette accentuates COS’ well-known minimalist aesthetic, characterized by neutral tones that perfectly harmonize with a dark and earthy autumn backdrop. It’s a season where structure and formality rise to prominence, and this is particularly evident in the strong collection of tailored suits, all styled by Jane How.

Taemin Park dons a sleek suit for COS' fall-winter 2023 campaign.Pin
Taemin Park dons a sleek suit for COS’ fall-winter 2023 campaign. Photo: Daniel Jackson / COS

Beyond mere color coordination, the exploration of contrast extends into texture. Sleek, smooth finishes find themselves juxtaposed with textured knitwear. More than merely functional, the collection seeks to evoke an enduring quality embodied through its iconic minimalism. This is seen in monochromatic looks that draw attention to individual standout pieces, such as the shearling jacket, turtleneck sweater, two-pocket shirt, polo shirt, crewneck sweater, and 3/4 zip pullover.

Curtis Harding fronts COS' fall-winter 2023 campaign in a sartorial number. Pin
Curtis Harding fronts COS’ fall-winter 2023 campaign in a sartorial number. Photo: Daniel Jackson / COS

Unique leather pieces become the stars in the realm of accessories, imbued with character through intricate embroidery and quilting techniques. These finishing touches deliver an aesthetic that’s both fresh and tailored. Each accessory, like the garments themselves, integrates seamlessly into the collection, offering a cohesive and thoughtful reflection of the season’s sensibilities.


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