As COS, the fashion brand headquartered in London, gears up for its resurgence at New York Fashion Week in September, a sneak peek of its fall-winter 2023 campaign is unveiled. The star of this promotional effort is the actor Will Poulter. Entrusted with capturing Poulter’s compelling persona, Daniel Jackson takes to the photo studio for a striking portrait.
Fashioned by stylist Jane How Poulter presents a refined look in a tailored suit with patch pockets. This ensemble embodies the ethos of COS—a blend of quiet luxury, meticulous tailoring, and attentive detailing. For the finishing touch, hair stylist Shon Hyungsun Ju expertly handles Poulter’s tousled waves while Petros Pethrohilos undertakes grooming responsibilities.
Will Poulter’s Fashion Wave
Will Poulter is not an unfamiliar face in the world of fashion. His sartorial ventures in the last year have been noteworthy, featuring on many magazine covers. This list includes HUNGER magazine, GQ Hype, Numéro Netherlands, and Port magazine, to mention a few, mirroring his role in the well-received Guardians of the Galaxy Vol. 3.
On the cover of Numéro Netherlands, Poulter, under the guidance of stylist Douglas VanLaningham, sported a sun-kissed tan and a bold, monochromatic ensemble. It comprised a sleeveless Calvin Klein t-shirt coupled with leather pants from Givenchy.
The pages of Port magazine witnessed Poulter showcasing futuristic fashion curated by stylist Stuart Williamson. Poulter represented Dior Men, adorned with a sheer hooded jacket and an unconventional kilt that will make a statement this year.
