For Gucci’s fall-winter 2024 men’s collection, we encounter a tale of contrasts, a dialogue between formality and the ease of modernity. Under the creative direction of Sabato De Sarno, Gucci presents a lineup that marries sharp tailoring with an underlying current of relaxed sophistication.
The Gucci man is redefined—polished, yet with a twist of modern details that challenge menswear conventions. The collection opens with an emphasis on structure—tailoring is the hero, yet it defies expectations.
Traditional suiting is reimagined; jackets and trousers are given new life with asymmetrical cuts and unexpected textures. The omission of shirts under tailored jackets juxtaposes the exposed and the concealed, while neckties are reinterpreted as chokers trailing with a sense of undone elegance.
Gucci Fall/Winter 2024 Collection
Leather gloves in vibrant hues and studded loafers inject a pop of rebellious flair, ensuring the Gucci man is noticed and remembered. Moving through the palette, we find neutrals at the foundation—earthy tones that ground the collection.
However, the narrative of color is complex; leather coats and bomber jackets revisit the essentials but are rendered in hues that speak of vitality and growth. The monogrammed tailoring is a nod to Gucci’s legacy, whereas the full-length coats and cropped trousers play with proportions, emphasizing length and a sense of fluidity in movement.
The shapes are relaxed yet restrained, offering a comforting and confident ease. Gucci’s collection celebrates life’s multifaceted nature, as described by De Sarno. It is an homage to joyous spontaneity, a marriage of the real and the ideal.
