Alessio Bolzoni / ICICLE
From: Cicciano, Italy
Creative Director: Gucci (2023 - 2025)
Sabato De Sarno
Sabato De Sarno is an Italian fashion designer whose career developed through the studios of major houses before he became creative director of Gucci. His work places material and construction at the center of the garment, with a preference for direct shapes. In September 2026, he was appointed creative director of Icicle, overseeing men’s and women’s ready-to-wear as well as accessories and eyewear.
Born near Naples in 1983, De Sarno began at Prada in 2003 before moving to Dolce & Gabbana. He joined Valentino in 2009, building a career there across more than a decade and eventually becoming fashion director for men’s and women’s collections. Those years gave him experience of developing a house’s wardrobe from inside the design team, before the wider public knew his name.
Gucci announced his appointment in January 2023. His first women’s collection, presented that September as Gucci Ancora, introduced a more reduced wardrobe and a deep red that became a recurring signature. Menswear followed in January 2024, extending the approach through relaxed tailoring. The tenure ended in February 2025, when Gucci announced that its studio would complete the next collection.
Speaking to CNN in April 2026, De Sarno discussed his continuing interest in how things are made, alongside projects connecting fashion with art and his hometown. His subsequent Icicle appointment statement returned to the origins of raw materials and the knowledge that transforms them. With a first collection announced for fall-winter 2027-28, the role places that concern inside a house identified with natural fibers and long-term wear.
Collected Work
March 22, 2025
Gucci Brings Summer Energy to Mytheresa with Bold Prints
Gucci’s spring-summer 2025 menswear has arrived at Mytheresa, and it doesn’t tiptoe into the season—it kicks the door open with
January 18, 2025
George MacKay Shines in Gucci’s Reflective Spring 2025 Ad
For Gucci’s spring-summer 2025 campaign, “Where Light Finds Us,” actors George MacKay and Yara Shahidi step into a world shaped
January 2, 2025
Gucci Taps Xiao Zhan to Front 2025 Lunar New Year Ad
Gucci ushers in the Year of the Snake with a campaign starring Xiao Zhan, their global ambassador. The new collection
November 26, 2024
Gucci Hits the Slopes: Holiday Style Gets an Alpine Twist
The Gucci Gift campaign ventures “To the Mountains,” capturing the holiday spirit against snow-covered backdrops. Gucci creative director Sabato De
August 7, 2024
BTS’ Jin is Gucci’s Newest Global Brand Ambassador
Gucci has announced BTS member Jin as its newest global brand ambassador. The stylish singer is already making a statement
June 25, 2024
Gucci’s Tennis Ad: George Loffhagen Serves Chic 2024 Looks
Gucci takes to the tennis courts with a stylish nod to its heritage, unveiling a collection that bridges the past
June 17, 2024
Gucci Spring 2025 Unites Sharp Urban Cool with Beach Vibes
Gucci creative director Sabato De Sarno looks to a stylish fusion of urban flair and coastal ease for the fashion
April 30, 2024
Gucci’s Golden Boy: Xiao Zhan Shines in Horsebit 1955 Bag Ad
The Gucci Horsebit 1955 bag campaign showcases heritage and modern style, celebrating five years of collaboration between the house and

