Chang Chen Travels in Style for the Gucci Valigeria 2024 Ad

The Fashionisto

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Published January 5, 2024

Chang Chen's travel style is highlighted in the Gucci Valigeria 2024 campaign, featuring a pop of color with a red sweater.Pin
Chang Chen’s travel style is highlighted in the Gucci Valigeria 2024 campaign, featuring a pop of color with a red sweater. Photo: Anthony Seklaoui / Gucci

In a fusion of tradition and modernity, the 2024 Gucci Valigeria campaign unfolds within the corridors of travel, presenting an advertisement that encapsulates the spirit of adventure and the luxury of timeless design.

Friends and acclaimed actors Chang Chen and Ni Ni grace the scene, exuding effortless sophistication as they traverse the airport, each step a silent nod to the enduring elegance of the Gucci travel collection.

Chang Chen for Gucci Valigeria Advertisement

In a new advertisement, Chang Chen and Ni Ni showcase the Gucci Valigeria collection.Pin
Chang Chen and Ni Ni showcase the Gucci Valigeria collection in a new advertisement. Photo: Anthony Seklaoui / Gucci

The ad showcases a narrative of movement and legacy, with each frame highlighting the iconic Gucci Savoy collection’s pieces, from the distinguished GG monogram to the signature Web stripe adorning both soft and hard-sided travel companions.

Sporting a trench with jeans, Chang Chen sits with the latest Gucci Valigeria travel pieces.Pin
Sporting a trench with jeans, Chang Chen sits with the latest Gucci Valigeria travel pieces. Photo: Anthony Seklaoui / Gucci

The vision of Gucci’s creative director, Sabato De Sarno, breathes contemporary life into the storied Maison’s savoir-faire. His bold inclusion of neon travel designs juxtaposes the classic aesthetic with a vibrant pulse of the present, crafting an advertisement narrative that embraces the dynamic nature of modern travel.

Ni Ni and Chang Chen, stride through the airport in Gucci Valigeria's 2024 advertisement.Pin
Ni Ni and Chang Chen stride through the airport in Gucci Valigeria’s 2024 advertisement. Photo: Anthony Seklaoui / Gucci

The campaign’s imagery captures the essence of the Gucci Valigeria heritage through meticulously styled vignettes by Alastair McKimm, where Chang Chen and Ni Ni serve as the epitome of the brand’s intersection between heritage and innovation.

Gucci Valigeria's 2024 collection is in full swing with Ni Ni and Chang Chen.Pin
Gucci Valigeria’s 2024 collection is in full swing with Ni Ni and Chang Chen. Photo: Anthony Seklaoui / Gucci

As Chang Chen and Ni Ni carry trolleys, duffle bags, and garment bags, each item from the Gucci Savoy collection stands out with its amalgamation of form, function, and fashion, inviting the onlooker to a world where every journey is infused with the essence of luxury—every destination a new chapter in Gucci’s grand story of travel.


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