In a fusion of tradition and modernity, the 2024 Gucci Valigeria campaign unfolds within the corridors of travel, presenting an advertisement that encapsulates the spirit of adventure and the luxury of timeless design.
Friends and acclaimed actors Chang Chen and Ni Ni grace the scene, exuding effortless sophistication as they traverse the airport, each step a silent nod to the enduring elegance of the Gucci travel collection.
Chang Chen for Gucci Valigeria Advertisement
The ad showcases a narrative of movement and legacy, with each frame highlighting the iconic Gucci Savoy collection’s pieces, from the distinguished GG monogram to the signature Web stripe adorning both soft and hard-sided travel companions.
The vision of Gucci’s creative director, Sabato De Sarno, breathes contemporary life into the storied Maison’s savoir-faire. His bold inclusion of neon travel designs juxtaposes the classic aesthetic with a vibrant pulse of the present, crafting an advertisement narrative that embraces the dynamic nature of modern travel.
The campaign’s imagery captures the essence of the Gucci Valigeria heritage through meticulously styled vignettes by Alastair McKimm, where Chang Chen and Ni Ni serve as the epitome of the brand’s intersection between heritage and innovation.
As Chang Chen and Ni Ni carry trolleys, duffle bags, and garment bags, each item from the Gucci Savoy collection stands out with its amalgamation of form, function, and fashion, inviting the onlooker to a world where every journey is infused with the essence of luxury—every destination a new chapter in Gucci’s grand story of travel.
