Giorgio Armani x Kith Takes Relaxed Luxury to Marrakech

The Fashionisto / Published October 13, 2026

Giorgio Armani and Kith take their partnership to the Agafay Desert outside Marrakech for Dreams of the Dune, their third menswear collaboration. Presented at sunset, the fall-winter 2026 collection sees Ronnie Fieg draw heavily from Armani’s signature vocabulary of relaxed tailoring, generous proportions, and luxurious fabrics.

Wide trousers, softened jackets, and fluid layers recall the Italian designer’s revolution in 1980s menswear, when he made casual dressing synonymous with sophistication. Kith brings its streetwear sensibility through Yankees caps, cargo pockets, and ASICS sneakers, borrowing Armani’s established codes to give everyday sportswear a more luxurious attitude.

Cropped leather blousons, shearling jackets, and suede outerwear lend the desert wardrobe an adventurous character, complemented by hiking boots developed with Diemme. The collection’s progression from dark brown and black to sand and icy gray mirrors the surrounding landscape.

The collection captures a partnership in which Armani’s original vision of relaxed luxury remains the defining influence, while Kith introduces it to a generation raised on sneakers and streetwear. The collection launches October 16, 2026.

Giorgio Armani x Kith Fall/Winter 2026

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