Presley Gerber Fronts Celine Eau de Californie Campaign

October 14, 2022
Celine Eau de Californie Fragrance Campaign 2022 Presley Gerber Model Sweater
Presley Gerber stars in the Celine Eau de Californie fragrance campaign. Photo: Hedi Slimane / Celine

Celine launches its new campaign for its Eau de Californie fragrance. The perfume is a tribute to California, where Hedi Slimane, Celine’s creative, artistic, and image director, lived for ten years. The Golden State is a recurring source of inspiration for Slimane. Therefore, it is only fitting that Slimane photographed the Eau de Californie campaign in California in December 2021.

Celine Eau de Californie Fragrance Campaign 2022 Presley Gerber Model Pool
Playing a game of pool, Presley Gerber fronts the Celine Eau de Californie fragrance campaign. Photo: Hedi Slimane / Celine

Celine Eau de Californie Campaign

Presley Gerber stars in the new Celine Eau de Californie campaign.  The fashion model connects with Hedi Slimane in California, where he takes to the beach. Slimane photographs Presley in a series of black-and-white photographs that evoke the natural allure of California, from its beaches to its laid-back attitude.

Celine Eau de Californie Fragrance Campaign 2022 Presley Gerber Model Denim
Getting behind the wheels of a pickup truck, Presley Gerber appears in the Celine Eau de Californie fragrance campaign. Photo: Hedi Slimane / Celine

The perfume Celine Eau de Californie is characterized as acoustic and solar. Following Hedi Slimane’s interchangeable masculine-feminine codes, the fragrance reflects no gender differentiation. The fresh, smokey, creamy, and woody aroma of Palo Santo accord evokes the spirit of California, while the powdery notes of white orris butter and tree moss bring a touch of Celine’s Parisian couture.  Additional notes include bergamot and patchouli.

Celine Eau de Californie Fragrance Campaign 2022 Presley Gerber Model Plaid Shirt
Heading to the beach, Presley Gerber is the face of the Celine Eau de Californie fragrance campaign. Photo: Hedi Slimane / Celine