Zara enlists photographer Steven Meisel to shoot its Studio campaign for fall-winter 2022. Meisel collaborates with creative director Fabien Baron to capture “A Moment in Time” for the season. The photographs by Meisel depict an intimate presentation of the new Zara Studio collection. On the other side, Baron directs a short film that features the designs of the Spanish brand in an exterior urban setting styled by Karl Templer.
Zara Studio Fall/Winter 2022 Campaign
The creative talents of Steven Meisel and Fabien Baron mirror the season’s narrative for the Zara Studio fall-winter 2022 collection. The fashion label achieves its distinctive sense of harmony by exploring opposites. Zara describes the distinctions between modern and traditional, feminine and masculine, and surface and depth. Zara’s exploration yields a collection of elegant contrasts, exemplified by a balance of light and dark hues, loose silhouettes, and architectural features.
Zara looks to Mary Howard to design its set for its fall-winter 2022 Studio campaign. Meanwhile, the fashion brand enlists many models to appear in its advertisement. Makeup artist Pat McGrath and hair stylist Guido Palau and their respective teams look after a cast, including Devi Rae, Zhong Mei, Amber Later, Victoria Fawole, Bismuth Arsenide, Aviana McClish, and Mathilda Gvaliani.
Models Bella Berghoef, Mel Van Roemburg, America Gonzales, Maria Keidj, Aubrey Hill, Liv Lambert, Colin Jones, Seng Khan, Wali Deutsch, Jacob Ogbu, Wonhee Lee, Matthew Morrison, Nils Foulon, Tom Baker, Emmanuel, Thunder, Alberth Johnson, Jackson McClintosh and Scott McDonough also star in the Zara Studio fall-winter 2022 campaign.