Josh, Ty, Aiden & Justin Front Carolina Herrera Bad Boy Fragrance Campaign

Ty Ogunkoya Aiden Andrews Josh Upshaw Justin Eric Martin Model Carolina Herrera Bad Boy 2022 Campaign
Ty Ogunkoya, Aiden Andrews, Josh Upshaw, and Justin Eric Martin star in the Bad Boy Carolina Herrera fragrance campaign. Photo Credit: Carolina Herrera / Nathaniel Goldberg

Josh Upshaw leads the model pack as the new face of Bad Boy Carolina Herrera. The American model joins Ty OgunkoyaAiden Andrews, and Justin Eric Martin as Carolina Herrera’s contemporary bad boys.

The Bad Boy Carolina Herrera model is ready to cause trouble with a brand-new campaign. For the ad that depicts a night out, the models stroll in front of photographer Nathaniel Goldberg’s lens. Fede Delibes’ companion photographs show the models enjoying a New York day in the meantime.

Carolina Herrera Bad Boy Fragrance Campaign

Josh Upshaw Model Carolina Herrera Bad Boy Fragrance Campaign 2022
Josh Upshaw takes the spotlight as the star of the Bad Boy Carolina Herrera fragrance campaign. Photo Credit: Carolina Herrera / Nathaniel Goldberg
Josh Upshaw Model Bad Boy Cobalt Carolina Herrera Campaign 2022
Model Josh Upshaw stars in the Bad Boy Cobalt Carolina Herrera fragrance campaign. Photo Credit: Carolina Herrera / Nathaniel Goldberg

The new Bad Boy campaign from Carolina Herrera works overtime. The advertisement promotes both the original fragrance of 2019 and the 2022 release of Bad Boy Cobalt Parfum Electrique.

The original Bad Boy was created by perfumers Quentin Bisch and Louise Turner, while Domitille Michalon Bertier conceived the update. Bad Boy transitions from a spicy amber scent to the woody aromatic fragrance of Bad Boy Cobalt Parfum Electrique.

Related: ED SKREIN FRONTS CAROLINA HERRERA BAD BOY FRAGRANCE CAMPAIGN

Bad Boy Carolina Herrera Campaign Fragrance 2022 Josh Upshaw Model
American model Josh Upshaw fronts the Bad Boy Carolina Herrera fragrance campaign. Photo Credit: Carolina Herrera / Nathaniel Goldberg

Carolina Herrera’s Bad Boy looks to nature, the power of cobalt, and its saturated blue to explore his untamed side. The metallic sensuality and raw freshness of Bad Boy Cobalt Parfum Electrique are perfectly captured. With middle notes of plum and geranium, a base of truffle, vetiver, cedar, and oak is complemented by top notes of pink pepper and lavender.

Bad Boy Carolina Herrera

Bad Boy Carolina Herrera Fragrance
Bad Boy Carolina Herrera Fragrance. Photo Credit: Carolina Herrera / Fede Delibes
Ty Ogunkoya Aiden Andrews Model Bad Boy Carolina Herrera Fragrance 2022
Models Ty Ogunkoya and Aiden Andrews for Bad Boy Carolina Herrera. Photo Credit: Carolina Herrera / Fede Delibes
Models Justin Eric Martin, Josh Upshaw, Aiden Andrews and Ty Ogunkoya come together for Bad Boy Carolina Herrera.
Models Justin Eric Martin, Josh Upshaw, Aiden Andrews, and Ty Ogunkoya come together for Bad Boy Carolina Herrera. Photo Credit: Carolina Herrera / Fede Delibes

Recent Updates

Couple Andreea Diaconu and Simon Nessman star in the Ralph Lauren Cradle to Cradle Certified® Gold Cashmere Sweater campaign.

Making a Change for Good: Ralph Lauren C2C Gold Cashmere Sweater

Ralph Lauren is leading the way in sustainable luxury fashion with its Cradle to Cradle Certified® Gold Cashmere Sweater campaign ...
Read More
Erik van Gils sports black-on-black in a cable-knit sweater with pleated trousers.

Erik van Gils Layers Smart Essentials by Mango

After a stylish night out with GQ France, model Erik van Gils is back in the spotlight and ready to ...
Read More
Sitting on a chair from Studio Stefanovicz, José Loreto wears silk shirt Dolce & Gabbana , pants Dior Men, shoes Zegna, and accessories Crayons Jewelry.

Jóse Loreto Sizzles in Designer Style for L’Officiel Hommes Brasil

José Loreto appears suave as he graces the cover of L'Officiel Hommes Brasil in a dapper brown ensemble from the ...
Read More
Nudie Jeans unveils its second drop for its spring 2023 men's collection.

Stay Golden: Nudie Jeans’ Throwback to the 70s & 90s

For its latest men's drop for spring 2023, Nudie Jeans poses the dilemma: how can one maintain composure when it ...
Read More
Fair Harbor The Anchor Swim Shorts in Green Triangles Anchor

Fair Harbor Makes a Splash with Its Hawaii-Inspired Swim Trunks

Welcome in the warmest days of spring and summer with Fair Harbor's 2023 swimwear collection. Taking inspiration from Hawaii, these ...
Read More
Red Light Therapy Concept

How Red Light Therapy Can Help Male Hair Loss

Androgenetic alopecia – also known as male pattern baldness – is a known disease that causes hair fall in men ...
Read More