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You are here: Home / Fashion / Campaigns / Josh, Ty, Aiden & Justin Front Carolina Herrera Bad Boy Fragrance Campaign

Josh, Ty, Aiden & Justin Front Carolina Herrera Bad Boy Fragrance Campaign

Published on June 23, 2022
Ty Ogunkoya Aiden Andrews Josh Upshaw Justin Eric Martin Model Carolina Herrera Bad Boy 2022 Campaign
Ty Ogunkoya, Aiden Andrews, Josh Upshaw, and Justin Eric Martin star in the Bad Boy Carolina Herrera fragrance campaign. Photo Credit: Carolina Herrera / Nathaniel Goldberg

Josh Upshaw leads the model pack as the new face of Bad Boy Carolina Herrera. The American model joins Ty Ogunkoya, Aiden Andrews, and Justin Eric Martin as Carolina Herrera’s contemporary bad boys. For the campaign that depicts a night out, the models stroll in front of photographer Nathaniel Goldberg’s lens. Fede Delibes’ companion photographs show the models enjoying a New York day in the meantime.

Josh Upshaw Model Carolina Herrera Bad Boy Fragrance Campaign 2022
Josh Upshaw takes the spotlight as the star of the Bad Boy Carolina Herrera fragrance campaign. Photo Credit: Carolina Herrera / Nathaniel Goldberg

Carolina Herrera Bad Boy Fragrance Campaign

The new Bad Boy campaign from Carolina Herrera works overtime. The advertisement promotes both the original fragrance of 2019 and the 2022 release of Bad Boy Cobalt Parfum Electrique. The original Bad Boy was created by perfumers Quentin Bisch and Louise Turner, while Domitille Michalon Bertier conceived the update. Bad Boy transitions from a spicy amber scent to the woody aromatic fragrance of Bad Boy Cobalt Parfum Electrique.

Related: ED SKREIN FRONTS CAROLINA HERRERA BAD BOY FRAGRANCE CAMPAIGN

Bad Boy Carolina Herrera Campaign Fragrance 2022 Josh Upshaw Model
American model Josh Upshaw fronts the Bad Boy Carolina Herrera fragrance campaign. Photo Credit: Carolina Herrera / Nathaniel Goldberg

Carolina Herrera’s Bad Boy looks to nature, the power of cobalt, and its saturated blue to explore his untamed side. The metallic sensuality and raw freshness of Bad Boy Cobalt Parfum Electrique are perfectly captured. With middle notes of plum and geranium, a base of truffle, vetiver, cedar, and oak is complemented by top notes of pink pepper and lavender.

Bad Boy Carolina Herrera

Bad Boy Carolina Herrera Fragrance
Bad Boy Carolina Herrera Fragrance. Photo Credit: Carolina Herrera / Fede Delibes
Josh, Ty, Aiden & Justin Front Carolina Herrera Bad Boy Fragrance Campaign
Josh, Ty, Aiden & Justin Front Carolina Herrera Bad Boy Fragrance Campaign
Josh, Ty, Aiden & Justin Front Carolina Herrera Bad Boy Fragrance Campaign
Ty Ogunkoya, Josh Upshaw, Aiden Andrews, and Justin Eric Martin for Bad Boy Carolina Herrera. Photo Credit: Carolina Herrera / Fede Delibes
Ty Ogunkoya Aiden Andrews Model Bad Boy Carolina Herrera Fragrance 2022
Models Ty Ogunkoya and Aiden Andrews for Bad Boy Carolina Herrera. Photo Credit: Carolina Herrera / Fede Delibes
Josh, Ty, Aiden & Justin Front Carolina Herrera Bad Boy Fragrance Campaign
Josh, Ty, Aiden & Justin Front Carolina Herrera Bad Boy Fragrance Campaign
Josh, Ty, Aiden & Justin Front Carolina Herrera Bad Boy Fragrance Campaign
Aiden Andrews, Ty Ogunkoya, Josh Upshaw, and Justin Eric Martin for Bad Boy Carolina Herrera. Photo Credit: Carolina Herrera / Fede Delibes
Models Justin Eric Martin, Josh Upshaw, Aiden Andrews and Ty Ogunkoya come together for Bad Boy Carolina Herrera.
Models Justin Eric Martin, Josh Upshaw, Aiden Andrews, and Ty Ogunkoya come together for Bad Boy Carolina Herrera. Photo Credit: Carolina Herrera / Fede Delibes

Filed Under: Campaigns, Fragrance

  • Model : Aiden Andrews, Josh Upshaw, Justin Eric Martin, Ty Ogunkoya
  • Photographer : Nathaniel Goldberg
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