Josh Upshaw leads the model pack as the new face of Bad Boy Carolina Herrera. The American model joins Ty Ogunkoya, Aiden Andrews, and Justin Eric Martin as Carolina Herrera’s contemporary bad boys. For the campaign that depicts a night out, the models stroll in front of photographer Nathaniel Goldberg’s lens. Fede Delibes’ companion photographs show the models enjoying a New York day in the meantime.
Carolina Herrera Bad Boy Fragrance Campaign
The new Bad Boy campaign from Carolina Herrera works overtime. The advertisement promotes both the original fragrance of 2019 and the 2022 release of Bad Boy Cobalt Parfum Electrique. The original Bad Boy was created by perfumers Quentin Bisch and Louise Turner, while Domitille Michalon Bertier conceived the update. Bad Boy transitions from a spicy amber scent to the woody aromatic fragrance of Bad Boy Cobalt Parfum Electrique.
Carolina Herrera’s Bad Boy looks to nature, the power of cobalt, and its saturated blue to explore his untamed side. The metallic sensuality and raw freshness of Bad Boy Cobalt Parfum Electrique are perfectly captured. With middle notes of plum and geranium, a base of truffle, vetiver, cedar, and oak is complemented by top notes of pink pepper and lavender.