From the Lacoste Archive
October 12, 2024
Lacoste Spring 2025 Offers a Modern Take on Vintage Elegance
Lacoste’s spring-summer 2025 menswear collection evokes the carefree elegance of a 1920s beach lifestyle. It captures the essence of the
October 2, 2024
Lacoste & Novak Djokovic Take to the Great Wall
Lacoste recently elevated its presence by hosting a monumental summit at the Great Wall of China, spotlighting its ambassador, Novak
September 6, 2024
Lacoste x CLOT Offers a Fresh Take on Athletic Staples
Lacoste has unveiled its new collaboration with streetwear label CLOT. The synergy between tennis and martial arts informs a range
July 1, 2024
Lacoste Blends Old & New in Olympic Paris 1924 Collection
Lacoste’s latest offering, the Olympic “Heritage Paris 1924” capsule collection, channels the spirit of the 1924 Paris Games with a
April 24, 2024
Djokovic, Niney + More Play Big for Lacoste Ad
Lacoste’s “Play Big” campaign features a diverse group of global icons who embody the brand’s commitment to progress and individuality.
November 28, 2023
Lacoste’s Holiday Style Playbook: From Polos to Joggers
Lacoste presents festive styles as the winter unfolds, radiating through an energizing palette dominated by vibrant greens. This season, the
July 18, 2022
Désiré Mia Stars in Lacoste L.12.12 Blanc Fragrance Campaign
For 2022, Lacoste introduces L.12.12 Blanc Eau Fraîche Eau de Toilette for men. Along with the refreshing woodsy-aromatic scent comes a brand-new advertising campaign.
January 10, 2022
KJ Apa Signs on as Lacoste Underwear Ambassador
Lacoste, famously known as the Crocodile brand, has a new face in front of the camera. The fashion label enlists
March 3, 2021
Bruno Mars Brings Retro Charm to Lacoste with Ricky Regal Collection
WWD reports that fashion brand Lacoste is off to a huge start this year as they collaborate with pop star
