From the Lacoste Archive
June 2, 2026
Lacoste Launches the Slam Break Premium with Arthur Fils
The French tennis star fronts the debut of Lacoste's newest sneaker franchise, a design that draws on the brand's court heritage.
May 5, 2026
Taylor Zakhar Perez Strips Down for Lacoste Underwear
Lacoste's underwear campaign runs the brand's tennis club codes through cotton trunks and waistband logos.
April 27, 2026
Lacoste Revives “Life Is a Beautiful Sport” in Paris
Fredrik Bond directs the film and Angelo Pennetta photographs the print campaign, with the relaunch tying tennis style to a continuous run through Paris.
April 20, 2026
Adrien Brody Slips Back Into Lacoste with its Spring 2026 Eyewear
Adrien Brody debuts as Lacoste's global eyewear ambassador more than a decade after his first campaign for the house.
April 6, 2026
Pierre Gasly Signs with Lacoste as the Face of Its Polo
Formula 1 driver Pierre Gasly joins Lacoste as ambassador, becoming the face of the brand's polo shirt.
October 28, 2025
Lacoste Serves a Parisian Classic for Rolex Paris Masters 2025
Lacoste returns to its natural habitat, the tennis court, with the Rolex Paris Masters 2025 collection. The fashion brand reasserts
October 8, 2025
Lacoste Spring 2026 Finds Elegance in the Aftergame
Lacoste’s spring-summer 2026 collection opens in the quiet aftermath of competition. Presented inside the Hall Eiffel at Lycée Carnot, the
May 8, 2025
Novak, Pierre & Yibo Return for Lacoste’s Play with Icons Ad
Lacoste’s latest campaign, Play with Icons, reunites Novak Djokovic, Pierre Niney, and Wang Yibo—three familiar faces from last season’s Play
March 18, 2025
Lacoste Fall 2025 Blends 1930s Chic with Modern Ease
Lacoste’s fall-winter 2025 menswear collection, under Pelagia Kolotouros, reframes the brand’s heritage through the fluidity of movement and tailored ease.
January 22, 2025
Taylor Zakhar Perez Takes on Paris in Lacoste’s Underwear Ad
Lacoste unveils its latest underwear campaign, introducing Taylor Zakhar Perez as its new brand ambassador. Shot in Paris by Quentin