Lacoste, famously known as the Crocodile brand, has a new face in front of the camera. The fashion label enlists KJ Apa as its underwear ambassador. Hailing from Auckland, New Zealand, Apa is best known for portraying Archie Andrews in the television series Riverdale.
KJ Apa for Lacoste Underwear Campaign
Apa brings his shared values, creativity, and energy to Lacoste as the brand’s newest star. “I’ve always loved the versatility of Lacoste, which is the perfect combination of fashion and sport,” KJ Apa says. Apa, the star of the season for Lacoste, reflects the brand’s modernization of its iconic underwear line since its inception in 1966.
“Over the decades, Lacoste underwear has reinvented itself, readapting to more modern materials that are in tune with the times,” the label says of its underwear. The brand is still going strong. “Comfort and freedom of movement remain the main priorities for a product that also ventures into some graphic statements. Representing a very strong growth potential, underwear reinforces the brand’s ambitions to offer a complete silhouette.”