Lacoste Blends Old & New in Olympic Paris 1924 Collection

The Fashionisto

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Published July 1, 2024

Lacoste unveils its Heritage Paris 1924 collection. Pin
Lacoste unveils its Heritage Paris 1924 collection. Photo: Lacoste

Lacoste’s latest offering, the Olympic “Heritage Paris 1924” capsule collection, channels the spirit of the 1924 Paris Games with a blend of contemporary fashion and vintage charm. The range encompasses eight distinct pieces that celebrate both the legacy of the Olympics and Lacoste’s enduring style.

Lacoste Heritage Paris 1924 Collection

Sanggun Lee wears a t-shirt and shorts from the Lacoste Heritage Paris 1924 collection.Pin
Sanggun Lee wears a t-shirt and shorts from the Lacoste Heritage Paris 1924 collection. Photo: Lacoste

The Heritage Paris 1924 capsule is a sporty journey back in time, celebrating the City of Light’s heyday as a hub of athletic excellence and chic sophistication. Lacoste’s classic polo shirts, caps, and waterproof jackets capture the spirit of a bygone era while still maintaining a modern appeal.

Lacoste celebrates the 2024 Olympics with its new Heritage Paris 1924 collection.Pin
Lacoste celebrates the 2024 Olympics with its new Heritage Paris 1924 collection. Photo: Lacoste

This collection embodies a timeless athletic style. Infused with the spirit of the Olympic games and Lacoste’s legendary sportswear heritage, it features a palette of blue and beige hues and includes a variety of essentials such as t-shirts, piqué polos, tanks, sweatshirts, shorts, caps, and a sleek sports bag.

Babacar N’doye sports a blue polo shirt and shorts from the Lacoste Heritage Paris 1924 collection.Pin
Babacar N’doye sports a blue polo shirt and shorts from the Lacoste Heritage Paris 1924 collection. Photo: Lacoste

The “Paris 1924” collection can be accessed through multiple channels, including Lacoste’s official website, the Olympic Shop, and a selection of Lacoste stores in Paris. Additionally, a limited-time “Paris 1924” pop-up store will open at Charles de Gaulle Airport on August 1st, providing travelers with a unique and memorable shopping experience.


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