Bruno Mars Brings Retro Charm to Lacoste with Ricky Regal Collection

March 3, 2021
Bruno Mars rocks a yellow tracksuit from his Lacoste Ricky Regal collection.
Bruno Mars rocks a yellow tracksuit from his Lacoste Ricky Regal collection.

WWD reports that fashion brand Lacoste is off to a huge start this year as they collaborate with pop star Bruno Mars for a collection dubbed Ricky Regal. Believe it or not, this is the first time that Bruno Mars will collaborate with a fashion brand despite being a celebrity for so many years. Mars is front and center to celebrate his first collaboration. He is also joined by Anderson .Paak, ahead of their new musical project, the band Silk Sonic.

In a statement, Mars reflected on how happy he is that Lacoste is the first fashion brand is he is teaming up with. He is excited for the ‘Ricky Regal’ collection to come out, including sunglasses, shorts, and shirts. All were designed with the pop singer in mind as Ricky Regal is his fashion-minded alter ego. Customers can expect prices as high as $200 and as low as $100. Due to the popularity of Bruno Mars, Lacoste expects the collection to sell out at some point, and they may very well be right.

Related: Lacoste Delivers Timeless Appeal with Fall Collection

The collection will be available in Lacoste stores from March 5 for just two weeks. The collaboration is just a one-time deal, but there are already talks of having another one in the future, even before the collection has launched. Many people are excited about this collaboration since it is Lacoste’s second collaboration with a non-athlete.

One of the stores where the Ricky Regal collection will be available in will be Lacoste’s new store in Los Angeles that is also opening on March 5. There will be some special festivities for that store to celebrate the launch of Bruno Mars’ new collection. Due to the ongoing pandemic, client visits to that store will be by appointment only. It is great how the 88-year old brand is prioritizing the safety of its clients. As a result, all items are regularly sanitized for everyone’s safety.

Bruno Mars Lacoste Ricky Regal Collection

Singer Bruno Mars fronts the new campaign for his Lacoste Ricky Regal collection.
Singer Bruno Mars fronts the new campaign for his Lacoste Ricky Regal collection.
Front and center, Bruno Mars rocks a red tracksuit from his Lacoste Ricky Regal collection.
Front and center, Bruno Mars rocks a red tracksuit from his Lacoste Ricky Regal collection.
Anderson .Paak joins Bruno Mars for his Lacoste Ricky Regal collection campaign.
Anderson .Paak joins Bruno Mars for his Lacoste Ricky Regal collection campaign.
Embracing a retro charm, Bruno Mars stars in the campaign for his Lacoste Ricky Regal collection campaign.
Embracing a retro charm, Bruno Mars stars in the campaign for his Lacoste Ricky Regal collection campaign.
Music artist Anderson .Paak appears in the campaign for Bruno Mars' Lacoste Ricky Regal collection.
Music artist Anderson .Paak appears in the campaign for Bruno Mars’ Lacoste Ricky Regal collection.