For 2022, Lacoste introduces L.12.12 Blanc Eau Fraîche Eau de Toilette for men. Along with the refreshing woodsy-aromatic scent comes a brand-new advertising campaign. Model Désiré Mia is the face of L.12.12 Blanc, fronting an advertisement opposite Maeva Marshall, who symbolizes L.12.12 Rose for women. Jonas Lindstroem photographs the models against tall structures and the clear blue sky for the occasion.
Lacoste L.12.12 Blanc Fragrance Campaign
During the shoot for the L.12.12 Blanc ad, Désiré Mia dons a clean-looking white Lacoste polo. The brand compares the effortless masculinity associated with its new scent to how its classic polo casually drapes on the skin. For Lacoste, the L.12.12 Blanc fragrance symbolizes an explosion of vigor while also delivering a comforting exhilaration.
The L.12.12 Blanc fragrance by Lacoste has a zest of fresh lemon as one of its top notes, combining this with solid undertones of ginger and grapefruit. The fragrance exudes assurance and vitality, thanks to the harmonious union of apple, juniper, and lavandin in the middle notes. In the background, you can smell cedarwood, ambrofix, and vetiver in the base notes.