From the Hugo Boss Archive
July 19, 2017
Hugo Boss in Berlin: Niclas Gonzales by Dennis Weber
Niclas Gonzales (Modelwerk) takes Berlin by storm with a new story lensed by photographer Dennis Weber. Taking in the city’s
July 19, 2017
Jamie Campbell Bower, Tony Ward + More Star in HUGO’s Fall ’17 Campaign
HUGO enlists a diverse cast to star in its fall-winter 2017 campaign. The outing features actor Jamie Campbell Bower as
July 12, 2017
Chris Hemsworth Fronts BOSS Bottled Fragrance Campaign
After connecting with Tag HEUER, actor Chris Hemsworth adds another campaign to his belt. The Thor star connects with BOSS
June 29, 2017
BOSS Presents Its Fall ’17 Travel Collection
BOSS continues to look out for the global traveler of style. The German brand unveils its fall-winter 2017 travel collection.
June 14, 2017
Artist as Muse: Hugo Boss Presents HUGO Spring ’18 Collection
Florence served as host to HUGO this season as the brand presented its spring-summer 2018 collection during Pitti Uomo. Although,
June 13, 2017
Anwar Hadid Reunites with HUGO, Stars in Pitti Uomo Campaign
Anwar Hadid reunites with HUGO after appearing in the brand’s spring 2017 campaign. Debuting its new advertisement, the German brand
May 23, 2017
Zac Efron Fronts HUGO Fragrance Campaign, Dons Label for ‘Baywatch’ Promo
Proclaiming “Your time is now”, Hugo Boss taps Zac Efron as its latest celebrity ambassador. The American star fronts the
May 8, 2017
Return to Form: Edward Wilding & Hao Yun Xiang Star in BOSS Green Spring ’17 Campaign
Hunter & Gatti photograph BOSS Green’s spring-summer 2017 campaign. British model Edward Wilding reunites with the brand for the occasion.
March 21, 2017
BOSS Hugo Boss Taps Into a Summer Mood for Relaxed Campaign
BOSS Hugo Boss captures a sense of summer with its new advertising campaign. The German brand enlists photographer Angelo Pennetta
February 1, 2017
BOSS Hugo Boss Looks to the Global Traveler for Fall ’17 Collection
New York Fashion Week: Men serves as the backdrop for the unveil of BOSS Hugo Boss’ fall-winter 2017 collection. Adventures