Florence served as host to HUGO this season as the brand presented its spring-summer 2018 collection during Pitti Uomo. Although, the collection’s inspiration began with voodoo symbolism, HUGO focused its efforts on the world of art. The range explores creativity via the expression of art and the artist as individual. Muses such as Jean-Michel Basquiat come to mind as HUGO creates its own DNA for the season.
Utilizing the collection as a general canvas, the outing features a collaboration with Charles Jeffrey. The designer’s artistic prints dress everyday fashions like the t-shirt. Tapping into a minimal approach towards tailoring, HUGO revisits its heritage with a look at its debut 1993 collection. Approaching accessories, the German label turns out oversized bags and sneakers with trendy chunky soles.