From the Hugo Boss Archive
January 29, 2017
BOSS Puts the Style in Travel with Latest Range
BOSS Hugo Boss takes us on the road with its spring-summer 2017 Travel Line. Yellow, grey, and black contribute to
January 26, 2017
BOSS Spring ’17: Janis Ancens Sports Wardrobe Staples
BOSS Hugo Boss unveils a new capsule collection with its Wardrobe Staples range. The lineup comprises of essentials, which suit
January 21, 2017
Anwar Hadid, Luka Sabbat + More Star in HUGO’s Youthful Spring ’17 Campaign
The age of the millennials strikes again as HUGO Hugo Boss unveils its spring-summer 2017 campaign. The German brand enlists
January 12, 2017
BOSS Crafts Its Own Pool Series for Spring Campaign
BOSS Hugo Boss looks to photographer Karim Sadli to capture its spring-summer 2017 campaign. The advertisement takes inspiration from David
January 4, 2017
BOSS Warms Up to Sartorial Shades of Grey
BOSS Hugo Boss gravitates towards shades of grey for an edit from its pre-spring 2017 men’s collection. The German brand
December 30, 2016
Adrian Cardoso Embraces BOSS’ Sleek Lines for L’Officiel Hommes Ukraine
BOSS by Hugo Boss lands in the spotlight with a new editorial. Stylist Ivan Rasic features the brand in a
December 20, 2016
Hugo Boss Taps Zac Efron as Latest Brand Ambassador
Hugo Boss enlists Zac Efron as its new brand ambassador for HUGO Man. The German brand embraces the hashtag, #YourTimeIsNow
November 6, 2016
Clément Chabernaud Goes Formal for BOSS’ Holiday Campaign
Once again, BOSS Hugo Boss calls on Clément Chabernaud to star in an advertisement. After fronting the label’s fall campaign,
August 17, 2016
BOSS Green Embodies Active Urban Lifestyle with Fall Campaign
British model Edward Wilding reunites with BOSS Green after appearing in last season’s advertisement. This time around, Edward is joined
July 13, 2016
Rhythm & Moves: BOSS Presents Fall Collection
BOSS Hugo Boss celebrates its fall-winter 2016 men’s collection with a new film entitled Rhythm & Moves. The striking project