Anwar Hadid Reunites with HUGO, Stars in Pitti Uomo Campaign

The Fashionisto

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Published June 13, 2017

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Updated July 12, 2017

Anwar Hadid stars in HUGO's 2017 Pitti Uomo campaign.Pin
Anwar Hadid stars in HUGO’s 2017 Pitti Uomo campaign.

Anwar Hadid reunites with HUGO after appearing in the brand’s spring 2017 campaign. Debuting its new advertisement, the German brand celebrates its involvement with Pitti Uomo. Photographer Mark Peckmezian and stylist Tom Van Dorpe capture the artsy outing. Here, HUGO sets the groundwork for its spring-summer 2018 collection.

Related: Zac Efron Fronts HUGO Fragrance Campaign, Dons Label for ‘Baywatch’ Promo

Hugo Boss CBO Ingo Wilts shares, “HUGO has always been our more progressive brand. We are very much looking forward to presenting the collection at the Pitti Uomo–one of the world’s most important platforms for men’s clothing and accessory collections.” Wilts continues, “It’s the ideal setting for showing innovations in fashion and for presenting the brand to a relevant audience of buyers and press.”

Anwar Hadid for HUGO 2017 Pitti Uomo Campaign

Mark Peckmezian photographs Anwar Hadid for HUGO's 2017 Pitti Uomo campaign.Pin
Mark Peckmezian photographs Anwar Hadid for HUGO’s 2017 Pitti Uomo campaign.
Reconnecting with Hugo Boss, Anwar Hadid fronts HUGO's 2017 Pitti Uomo campaign.Pin
Reconnecting with Hugo Boss, Anwar Hadid fronts HUGO’s 2017 Pitti Uomo campaign.
Donning suiting, Anwar Hadid stars in HUGO's 2017 Pitti Uomo campaign.Pin
Donning suiting, Anwar Hadid stars in HUGO’s 2017 Pitti Uomo campaign.

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