Anwar Hadid reunites with HUGO after appearing in the brand’s spring 2017 campaign. Debuting its new advertisement, the German brand celebrates its involvement with Pitti Uomo. Photographer Mark Peckmezian and stylist Tom Van Dorpe capture the artsy outing. Here, HUGO sets the groundwork for its spring-summer 2018 collection.
Hugo Boss CBO Ingo Wilts shares, “HUGO has always been our more progressive brand. We are very much looking forward to presenting the collection at the Pitti Uomo–one of the world’s most important platforms for men’s clothing and accessory collections.” Wilts continues, “It’s the ideal setting for showing innovations in fashion and for presenting the brand to a relevant audience of buyers and press.”