From the Hugo Boss Archive
February 7, 2018
Boss References Baseball for Fall ’18 Collection
One of the highlights of New York Fashion Week Men’s, Boss unveiled its fall-winter 2018 collection. Chief brand officer Ingo
January 17, 2018
Anwar Hadid, Jamie Campbell Bower + More Reunite with HUGO for Spring ’18 Campaign
Anwar Hadid and Jamie Campbell Bower reunite with HUGO by Hugo Boss for the brand’s spring-summer 2018 campaign. Photographer Harley
January 12, 2018
Benjamin Eidem Embraces a ‘Summer of Ease’ for BOSS Spring ’18 Campaign
BOSS travels to the Greek island of Milos for its spring-summer 2018 campaign. On the heels of its holiday advertisement,
November 19, 2017
The Winter Warrior: Mikkel Jensen for Elle Men China
Mikkel Jensen puts on his winter armor for Elle Men China. The Danish model sports fashions from BOSS for the
November 15, 2017
BOSS Cues a Holiday in the Fast Lane
Hugo Boss gets into the festive spirit. The brand releases a BOSS holiday campaign. More specifically, the outing is “Holiday
November 1, 2017
BOSS Green Does Simple Style for Fall ’17 Campaign
BOSS Green makes a case for simple and sporty style with its new advertisement. The brand reunites with models Edward
October 19, 2017
BOSS Presents ‘Summer of Ease’ for Spring ’18 Collection
BOSS Hugo Boss embraces “a summer of ease” for its latest collection. The lineup seeks to capture the mood of
August 6, 2017
Own Your Journey: James Marsden Stars in BOSS Fall ’17 Campaign
Hugo Boss launches a new fall-winter 2017 campaign with its Own Your Journey advertisement for BOSS. The German brand kicks
July 31, 2017
Viajero Global: Chad Masters Dons Hugo Boss for GQ México
GQ México heads into fall with its August 2017 issue. The Mexican magazine turns the spotlight on Hugo Boss with
July 28, 2017
A Cinematic Journey: Hannes Gobeyn Fronts BOSS’ Fall ’17 Campaign
BOSS by Hugo Boss delivers “A Cinematic Journey” for its fall-winter 2017 campaign. Photographer Glen Luchford signs on for the