HUGO enlists a diverse cast to star in its fall-winter 2017 campaign. The outing features actor Jamie Campbell Bower as well as skater Olan Prenatt. Models Tony Ward, Paul Hameline, and Wilson Oryema round out the faces of the season. It’s here that photographer Harley Weir reunites with HUGO for fall.
Weir takes us outdoors to capture the brand’s latest collection, which revolves around contemporary style influenced by the lumberjack, hunter, and fisherman. Fittingly, the campaign features a backdrop of California countryside with elements referencing David Lynch’s Crazy Clown Time.
HUGO Fall/Winter 2017 Men’s Campaign