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You are here: Home / Fashion / Campaigns / Francesco Ruggiero is a Cool Vision for LIU JO Lovers Fragrance Campaign

Francesco Ruggiero is a Cool Vision for LIU JO Lovers Fragrance Campaign

Published on February 18, 2022
LIU JO Lovers Campaign Male Model Francesco Ruggiero 2022
Francesco Ruggiero rocks a leather biker jacket for the LIU JO Lovers fragrance campaign.

With its new fragrance for him and her, LIU JO hopes to tell the story of a modern, contentious, global generation that is connected and high-demanding. LIU JO Lovers is a new fragrance line from the brand, including JO for women and U for men. U embodies LIU JO Uomo’s essence and core values. The fragrance also represents the modern and metropolitan attitude of the Italian men’s collection, a bonus.

LIU JO enlists models Daria Vlasova and Francesco Ruggiero as the stars of its LIU JO Lovers fragrance campaign.
LIU JO enlists models Daria Vlasova and Francesco Ruggiero as the stars of its LIU JO Lovers fragrance campaign.

LIU JO Lovers Fragrance Campaign

In the LIU JO Lovers fragrance ad, the model Francesco Ruggiero is the star. The occasion calls for him to get into character and partner with model Daria Vlasova. Francesco embodies the attitude of U, which is active, bold, international, and self-assured. Francesco wears a leather biker jacket and blue denim jeans for the new LIU JO Lovers campaign, and he exudes charisma throughout the photoshoot.

Daria Vlasova and Francesco Ruggiero star in the LIU JO Lovers fragrance campaign.
Daria Vlasova and Francesco Ruggiero star in the LIU JO Lovers fragrance campaign.

According to the brand, LIU JO Lovers’ U is a versatile and informal scent with an Italian soul. The company elaborates on its Italian essence by describing LIU JO men’s comfort in both ordinary and unusual situations.

LIU JO Lovers Fragrance Campaign.
LIU JO Lovers Fragrance Campaign.

For LIU JO Lovers’ U, the top notes of Bergamot Italy are combined with ginger and cedar to create U. Middle notes of Estragon, Lavandin Grosso France, violet leaves, and Incense Resinoid connect with a base of Cedarwood Virginia, Usa Black Ebony, Wood Guaiac Wood, and amber to create a sensual and enveloping fragrance.

Model Francesco Ruggiero appears in the LIU JO Lovers fragrance campaign.
Model Francesco Ruggiero appears in the LIU JO Lovers fragrance campaign.
LIU JO Lovers Fragrance for him and her.
LIU JO Lovers Fragrance for him and her.

Filed Under: Campaigns, Fragrance

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