With its new fragrance for him and her, LIU JO hopes to tell the story of a modern, contentious, global generation that is connected and high-demanding. LIU JO Lovers is a new fragrance line from the brand, including JO for women and U for men. U embodies LIU JO Uomo’s essence and core values. The fragrance also represents the modern and metropolitan attitude of the Italian men’s collection, a bonus.
LIU JO Lovers Fragrance Campaign
In the LIU JO Lovers fragrance ad, the model Francesco Ruggiero is the star. The occasion calls for him to get into character and partner with model Daria Vlasova. Francesco embodies the attitude of U, which is active, bold, international, and self-assured. Francesco wears a leather biker jacket and blue denim jeans for the new LIU JO Lovers campaign, and he exudes charisma throughout the photoshoot.
According to the brand, LIU JO Lovers’ U is a versatile and informal scent with an Italian soul. The company elaborates on its Italian essence by describing LIU JO men’s comfort in both ordinary and unusual situations.
For LIU JO Lovers’ U, the top notes of Bergamot Italy are combined with ginger and cedar to create U. Middle notes of Estragon, Lavandin Grosso France, violet leaves, and Incense Resinoid connect with a base of Cedarwood Virginia, Usa Black Ebony, Wood Guaiac Wood, and amber to create a sensual and enveloping fragrance.