Bikkembergs Supercharges Fit Lifestyle with Spring Ad

Bikkembergs unveils its spring-summer 2023 campaign featuring models Dani van de Water and Alex Verloop.
Bikkembergs unveils its spring-summer 2023 campaign featuring models Dani van de Water and Alex Verloop. Photo: Oskar Cecere / Bikkembergs

The spring-summer 2023 campaign for Bikkembergs retains the iconic imagery of its active man. The advertisement showcases the brand’s wide range of products masterminded by creative director Lee Wood, seamlessly capturing their essence. Meanwhile, Oskar Cecere’s captivating photography brings together models Dani van de Water and Alex Verloop in an alluring setting.

Sporty in a blue hoodie and track pants, Alex Verloop fronts Bikkembergs' spring-summer 2023  campaign.
Sporty in a blue hoodie and track pants, Alex Verloop fronts Bikkembergs’ spring-summer 2023 campaign. Photo: Oskar Cecere / Bikkembergs

Bikkembergs Spring/Summer 2023 Campaign

Oskar Cecere captures a contemporary feel for Bikkembergs’ spring-summer 2023 advertisement with bold backlighting to illuminate Dani and Alex as they showcase the latest designs. Meanwhile, Mary Cesardi expertly grooms models, their chiseled features highlighted by the glow of light emitting from every angle.

Models Dani van de Water and Alex Verloop star in Bikkembergs' spring-summer 2023  underwear campaign.
Models Dani van de Water and Alex Verloop star in Bikkembergs’ spring-summer 2023 underwear campaign. Photo: Oskar Cecere / Bikkembergs

Bikkembergs’ athletic roots remain at the forefront this spring, with an array of clothing designed for both gym-goers and those out on the town. The brand also highlights its coveted underwear and swimwear collections. On the other hand, modern tailoring appears alongside simplistic touches to complete a polished look.

Dani van de Water and Alex Verloop don tailoring for Bikkembergs' spring-summer 2023 campaign.
Dani van de Water and Alex Verloop don tailoring for Bikkembergs’ spring-summer 2023 campaign. Photo: Oskar Cecere / Bikkembergs

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