After getting a sneak peek at Bikkembergs’ forthcoming autumn collection, we return to the current season with a new advertising campaign for the brand. The fashion company launches its ad for men’s underwear. Bikkembergs has cast model Alberto Perazzolo as the face of the collection for spring-summer 2022. The model hits the photo studio, where he displays his most exemplary angles.
Bikkembergs Spring/Summer 2022 Underwear Campaign
Photographer Emilio Tini brings his acute eye to the season as he collaborates with Bikkembergs to capture the underwear ad for the label. Tini manipulates the lighting to produce dramatic shadows for the advertisement. Alberto Perazzolo, who personifies Bikkembergs’ sporty man persona, takes center stage in the brand’s iconic underwear designs.
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Embracing the new season, Bikkembergs emphasizes the importance of traditional designs in the world of underwear. Taking the spotlight, Alberto Perazzolo keeps things simple in white underwear designs. Bikkembergs highlights the form and comfort of its briefs and boxer-cut underwear.
