Benetton Fall 2023 Campaign: Tailoring, Knits & Workwear

The Fashionisto

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Published October 6, 2023

United Colors of Benetton unveils its fall-winter 2023 campaign.Pin
United Colors of Benetton unveils its fall-winter 2023 campaign. Photo: Giampaolo Sgura / United Colors of Benetton

The fall-winter 2023 campaign from United Colors of Benetton serves as a vivid tapestry of fashion ambition, skillfully orchestrated by the brand’s creative director, Andrea Incontri. Incontri harmonizes tailoring, knitwear, and workwear elements for the season’s contemporary take on classics. 

United Colors of Benetton Fall/Winter 2023 Campaign

Braien Vaiksaar and Rianne Van Rompaey front United Colors of Benetton's fall-winter 2023 campaign.Pin
Braien Vaiksaar and Rianne Van Rompaey front United Colors of Benetton’s fall-winter 2023 campaign. Photo: Giampaolo Sgura / United Colors of Benetton

The campaign, shot by Giampaolo Sgura, places the clothes against a stark studio backdrop, making each ensemble pop with its masterful use of color. Meanwhile, Jacob K styles an eclectic cast of models—Abdoul RazakAndreas Athanasopoulos, Avanti Nagrath, Braien VaiksaarCraig Shimirimana, Diane Chiu, Han Zhicheng, Nyawurh Chuol, and Rianne Van Rompaey—creating a rich visual dialogue between the garments and the global community they represent.

Andreas Athanasopoulos dons a striped sweater and scarf for United Colors of Benetton's fall-winter 2023 campaign.Pin
Andreas Athanasopoulos dons a striped sweater and scarf for United Colors of Benetton’s fall-winter 2023 campaign. Photo: Giampaolo Sgura / United Colors of Benetton

Knitwear in this collection tells its own story. Turtlenecks, cardigans, and sweaters find a home in the broader narrative, with oversized fits, bold stripes, intricate jacquard patterns, and tactile bouclé wool capturing the imagination. 

These pieces act as brush strokes of color in a painting, making even the chilliest days feel inviting. Leather pants, meanwhile, rebel against the more conservative Benetton polo shirts, introducing an element of raw, untamed edginess. 

Craig Shimirimana and Rianne Van Rompaey appear in United Colors of Benetton's fall-winter 2023 campaign. Pin
Craig Shimirimana and Rianne Van Rompaey appear in United Colors of Benetton’s fall-winter 2023 campaign. Photo: Giampaolo Sgura / United Colors of Benetton

The collection’s workwear segment adds another layer to Incontri’s design discourse. Denim, a classic staple, evolves through the lens of craftsmanship, as contrasting stitching creates an interplay between function and fashion. Here, Benetton nudges the observer to consider the relationship between labor and luxury. 

Abdoul Razak rocks a striped sweater and a check shirt for United Colors of Benetton's fall-winter 2023 campaign. Pin
Abdoul Razak rocks a striped sweater and a check shirt for United Colors of Benetton’s fall-winter 2023 campaign. Photo: Giampaolo Sgura / United Colors of Benetton

Altogether, United Colors of Benetton’s fall-winter 2023 campaign explores how different fabrics, styles, and cultures can harmoniously coexist in high-street fashion.


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