Bad Bunny & Kendall Jenner Travel for Gucci Valigeria Ad

The Fashionisto

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Published October 1, 2023

Bad Bunny and Kendall Jenner share the spotlight for the Gucci Valigeria advertising campaign.Pin
Bad Bunny and Kendall Jenner share the spotlight for the Gucci Valigeria advertising campaign. Photo: Anthony Seklaoui / Gucci

Following the success of its previous campaign featuring Jungjae LeeGucci Valigeria has once again captured the spotlight. This time, Gucci has enlisted the power couple of Bad Bunny and Kendall Jenner for its latest advertising spectacle.

The campaign channels the magic of “Gucci Ancora,” a tribute to the enduring love that fuels the Gucci community. Art director Riccardo Zanola sets the stage in an airport, where Bad Bunny and Kendall Jenner evoke the jet set charisma that was the hallmark of nineties glamour.

Bad Bunny for Gucci Valigeria Campaign

Sporting a backward cap and carrying luxurious duffel bags, Bad Bunny fronts the new Gucci Valigeria ad. Pin
Sporting a backward cap and carrying luxurious duffel bags, Bad Bunny fronts the new Gucci Valigeria ad. Photo: Anthony Seklaoui / Gucci

Photographer Anthony Seklaoui employs a hyper-realistic lens, capturing the duo in an immediate and luxurious setting. Bad Bunny, the Puerto Rican music icon, is seen carrying an array of pieces from the Gucci Savoy collection.

The lineup includes the GG Supreme duffel bag in various sizes, a backpack, a rigid suitcase, and a trolley, each adorned with Gucci’s signature motifs like the GG monogram and the Web stripe.

Gucci enlists Bad Bunny and Kendall Jenner as the stars of its Gucci Valigeria advert.Pin
Gucci enlists Bad Bunny and Kendall Jenner as its Gucci Valigeria advert stars. Photo: Anthony Seklaoui / Gucci

Stylist Alastair McKimm assembles Bad Bunny’s wardrobe, a curated selection of Gucci pieces that range from baggy jeans to an oversized sweater and sunglasses. 

Gucci Valigeria’s latest effort combines elements of nostalgia, community, and high fashion to create a story that showcases the brand’s iconic motifs and celebrates the rich tapestry of love that has always been central to the Gucci ethos.

The Gucci Valigeria campaign takes us to an airport for the beginning of a stylish getaway.Pin
The Gucci Valigeria campaign takes us to an airport for the beginning of a stylish getaway. Photo: Anthony Seklaoui / Gucci

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