Jungjae Lee Stars in New Gucci Valigeria Campaign

The Fashionisto

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Published June 21, 2023

Jungjae Lee checks into The Savoy hotel in London for the Gucci Valigeria campaign.Pin
Jungjae Lee checks into the Savoy Hotel in London for the Gucci Valigeria campaign. Photo: Gucci

When our minds wander to luxury, elegance, and the evolving fashion journey, renowned brands such as Gucci naturally come to the fore. In their most recent endeavor, they’ve spared no effort. Revisiting their roots in the second installment of the Gucci Valigeria campaign, they’re retracing the origins of their brand’s rich heritage. At the center of this captivating narrative? The acclaimed actor and global brand ambassador Jungjae Lee.

Jungjae Lee for Gucci Valigeria Campaign

Gucci global brand ambassador Jungjae Lee fronts the fashion house's new Valigeria campaign. Pin
Gucci global brand ambassador Jungjae Lee fronts the fashion house’s new Valigeria campaign. Photo: Gucci

Imagine entering the iconic Savoy Hotel in London, buzzing with history and inspiration. That’s precisely what a young Guccio Gucci did. He worked as a porter there, absorbing the sights and sounds of the international jet set, their fine leather suitcases sparking his creativity. Returning to his hometown, Florence, Gucci opened his own shop specializing in English-style luggage in 1921. It was the beginning of a fashion revolution.

Donning sharp eveningwear, Jungjae Lee stars in the Gucci Valigeria campaign. Pin
Donning sharp eveningwear, Jungjae Lee stars in the Gucci Valigeria campaign. Photo: Gucci

Fast forward to today, 102 years later, and Gucci brings this story to life with flair and nostalgia. Jungjae Lee embodies this past-meets-present ethos in the Savoy’s Royal Suite, decked with pieces from the Gucci Décor collection. He brings to life the original vision of the House, vividly depicting Gucci’s journey from a luggage atelier to a global powerhouse in luxury fashion.

What’s a story without its key characters, right? In this campaign, Lee presents the heritage-rich Gucci Savoy line, a tribute to the very hotel that played such a crucial role in the birth of the brand. But it’s not just about the past.

Gucci, known for its innovation, also introduces the new Gucci Porter line. In addition to luggage dressed in the iconic GG monogram, Gucci collaborates with Italian luxury luggage maker FPM Milano; they’ve created Web-embellished aluminum travel pieces—a surefire hit for the modern traveler.


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