AllSaints celebrates its British roots with its fall-winter 2018 campaign. The label takes to the streets of London to showcase its latest styles. Models Connor Newall and Sasha Trautvein front the stylish outing. Creative director Wil Beedle shares,
Over the past few years at AllSaints, we've taken the attitude and codes of the brand, and gone in search of kindred spirits everywhere from Mexico City to New Orleans, from Venice Beach to Tokyo, but back home, we've never really ventured out of our own East London neighborhood.
This season I felt restless, so for the latest in our London more than ever series, we found ourselves roaming around and trying something, somewhere new...I wouldn't usually advocate driving through Grosvenor Square in a 90s Bentley with models in python macs listening to Bryan Ferry sing Jealousy Guy, but there is something gleefully refreshing in breaking with the familiar: context is everything.