Fay unveils “The Busy Crowd” for its fall-winter 2018 campaign. The label brings together a diverse cast of friends [that] embodies the Fay lifestyle through the lens of photographer Roe Ethridge. Models Adrien Sahores, Kerkko Sariola, and Leon Dame star in the advertisement. They join Jay Wright, Olivia Anakwe, and Querelle Jansen. Meanwhile, Hannes Hetta styles the outing around Fay’s strong statement outerwear.