![Fay Fall Winter 2018 Campaign 003 Kerkko Sariola, Leon Dame, and Adrien Sahores front Fay's fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Fay-Fall-Winter-2018-Campaign-003.jpg)
Fay unveils “The Busy Crowd” for its fall-winter 2018 campaign. The label brings together a diverse cast of friends [that] embodies the Fay lifestyle through the lens of photographer Roe Ethridge.
Models Adrien Sahores, Kerkko Sariola, and Leon Dame star in the advertisement. They join Jay Wright, Olivia Anakwe, and Querelle Jansen. Meanwhile, Hannes Hetta styles the outing around Fay’s strong statement outerwear.
Related: Adrien Sahores Fronts Karl Lagerfeld Paris Fall ’18 Campaign
Fay Fall/Winter 2018 Campaign
![Fay Fall Winter 2018 Campaign 001 Querelle Jansen, Leon Dame, Kerkko Sariola, and Adrien Sahores star in Fay's fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Fay-Fall-Winter-2018-Campaign-001.jpg)
![Fay Fall Winter 2018 Campaign 002 Jay Wright, Kerkko Sariola, Olivia Anakwe, Adrien Sahores, Querelle Jansen, and Leon Dame appear in Fay's fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Fay-Fall-Winter-2018-Campaign-002.jpg)
Hair: Matt Mulhall
Makeup: Isamaya Ffrench
Casting: Rene de Bathory
Production: Camilla Tisi
Behind the Scenes: Fay Fall/Winter 2018 Campaign
![Fay Behind the Scenes Fall Winter 2018 Campaign 009 French model Adrien Sahores captured behind the scenes of Fay's fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Fay-Behind-the-Scenes-Fall-Winter-2018-Campaign-009.jpg)
![Fay Behind the Scenes Fall Winter 2018 Campaign 001 Fay Behind the Scenes Fall Winter 2018 Campaign 001](https://www.thefashionisto.com/wp-content/uploads/2018/08/Fay-Behind-the-Scenes-Fall-Winter-2018-Campaign-001.jpg)
![Fay Behind the Scenes Fall Winter 2018 Campaign 004 Kerkko Sariola is pictured behind the scenes for Fay's fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Fay-Behind-the-Scenes-Fall-Winter-2018-Campaign-004.jpg)
Fay Fall/Winter 2018 Lookbook
![Fay Fall Winter 2018 Mens Lookbook 001 Sven de Vries stands out in a yellow parka from Fay's fall-winter 2018 collection.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Fay-Fall-Winter-2018-Mens-Lookbook-001.jpg)
![Fay Fall Winter 2018 Mens Lookbook 004 Marc André Turgeon appears in Fay's fall-winter 2018 lookbook.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Fay-Fall-Winter-2018-Mens-Lookbook-004.jpg)
![Fay Fall Winter 2018 Mens Lookbook 007 Kit Butler dons a dark look from Fay's fall-winter 2018 collection.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Fay-Fall-Winter-2018-Mens-Lookbook-007.jpg)