The Busy Crowd: Adrien Sahores, Leon Dame & Kerkko Sariola for Fay Fall ’18 Campaign

August 29, 2018
Kerkko Sariola, Leon Dame, and Adrien Sahores front Fay's fall-winter 2018 campaign.
Kerkko Sariola, Leon Dame, and Adrien Sahores front Fay’s fall-winter 2018 campaign.

Fay unveils “The Busy Crowd” for its fall-winter 2018 campaign. The label brings together a diverse cast of friends [that] embodies the Fay lifestyle through the lens of photographer Roe Ethridge. Models Adrien Sahores, Kerkko Sariola, and Leon Dame star in the advertisement. They join Jay Wright, Olivia Anakwe, and Querelle Jansen. Meanwhile, Hannes Hetta styles the outing around Fay’s strong statement outerwear.

Related: Adrien Sahores Fronts Karl Lagerfeld Paris Fall ’18 Campaign

Fay Fall/Winter 2018 Campaign

Querelle Jansen, Leon Dame, Kerkko Sariola, and Adrien Sahores star in Fay's fall-winter 2018 campaign.
Querelle Jansen, Leon Dame, Kerkko Sariola, and Adrien Sahores star in Fay’s fall-winter 2018 campaign.
Jay Wright, Kerkko Sariola, Olivia Anakwe, Adrien Sahores, Querelle Jansen, and Leon Dame appear in Fay's fall-winter 2018 campaign.
Jay Wright, Kerkko Sariola, Olivia Anakwe, Adrien Sahores, Querelle Jansen, and Leon Dame appear in Fay’s fall-winter 2018 campaign.
Hair: Matt Mulhall
Makeup: Isamaya Ffrench
Casting: Rene de Bathory
Production: Camilla Tisi

Behind the Scenes: Fay Fall/Winter 2018 Campaign

French model Adrien Sahores captured behind the scenes of Fay's fall-winter 2018 campaign.
French model Adrien Sahores captured behind the scenes of Fay’s fall-winter 2018 campaign.
The Busy Crowd: Adrien Sahores, Leon Dame & Kerkko Sariola for Fay Fall '18 Campaign
Leon Dame tries on clothes for Fay’s fall-winter 2018 campaign.
Kerkko Sariola is pictured behind the scenes for Fay's fall-winter 2018 campaign.
Kerkko Sariola is pictured behind the scenes for Fay’s fall-winter 2018 campaign.

Fay Fall/Winter 2018 Lookbook

Sven de Vries stands out in a yellow parka from Fay's fall-winter 2018 collection.
Sven de Vries stands out in a yellow parka from Fay’s fall-winter 2018 collection.
Marc André Turgeon appears in Fay's fall-winter 2018 lookbook.
Marc André Turgeon appears in Fay’s fall-winter 2018 lookbook.
Kit Butler dons a dark look from Fay's fall-winter 2018 collection.
Kit Butler dons a dark look from Fay’s fall-winter 2018 collection.