Lost in New Orleans: Lukas Ionesco Fronts AllSaints Summer ’18 Campaign

May 29, 2018
Lukas Ionesco fronts AllSaints' summer 2018 campaign.
Lukas Ionesco fronts AllSaints’ summer 2018 campaign.

AllSaints travels to New Orleans for its summer 2018 campaign. Lukas Ionesco fronts the outing. He also stars in a short film by AllSaints creative director Wil Beedle. The “Lost in New Orleans” feature includes Sophie Koella, Wayne Booth, Tia Williams, and Charlotte Carey as well. Exploring immense culture and diversity, Beedle talks about visiting New Orleans.

Related: Out of Season | AllSaints Presents Spring ’18 Campaign

People all over the world go there to escape, says Beedle. A New community is emerging away from the traditional epicentres of New York and Los Angeles. And consumers want transparency, authenticity, and experimential novelty. The creative director explains, That is why we went to NOLA. And that’s reflected in the directness and euphoria and chaos of the new campaign.

AllSaints Summer 2018 Campaign

Actor and musician Lukas Ionesco appears in AllSaints' summer 2018 campaign.
Actor and musician Lukas Ionesco appears in AllSaints’ summer 2018 campaign.
AllSaints taps Lukas Ionesco to front its spring-summer 2018 campaign.
AllSaints taps Lukas Ionesco to front its spring-summer 2018 campaign.