AllSaints

AllSaints was founded in London in 1994 by Stuart Trevor and Kait Bolongaro. The British label developed a wardrobe associated with East London’s music culture, giving everyday clothes a worn-in attitude. Leather jackets became its clearest signature, setting the tone for a style that could look at home on stage or in the street.

The biker jacket provides the starting point for much of its menswear identity. Denim and washed jersey soften the effect, while knitwear adds texture to a largely muted palette. The interest often comes from the surface of a garment, whether weathered leather or faded cotton, making signs of wear part of the appeal.

As the business expanded, AllSaints built a broader wardrobe around those foundations. Tailored pieces and footwear retained the label’s rock references while allowing the clothes to move beyond a single look. Music also remained central to its visual world, connecting the collections to performance and the people who give clothes their attitude.

Wil Beedle helped develop that identity as chief creative officer. London designer Aaron Esh was appointed to the role in 2025, with his first collection arriving for fall 2026. Headquartered in London, AllSaints continues to treat the leather jacket as an anchor for a complete wardrobe, balancing recognizably British references with an international casualwear business.