Lost in Nowhere: Zara Studio Unveils Retro-Futuristic Menswear

The Fashionisto

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Published March 16, 2023

Noah Hanes Carson Williams Zara Studio Spring Summer 2023Pin
Models Noah Hanes and Carson Williams front the Zara Studio spring-summer 2023 campaign. Photo: Fabien Baron / Zara

Zara recently revealed its Studio collection, “Lost in Nowhere,” for the spring-summer 2023 season. The menswear range is accompanied by a new campaign featuring the creative expertise of Fabien Baron behind the camera and Karl Templer’s styling prowess. Models Carson Williams and Noah Hanes don the collection that reflects a fusion of a West Coast flair with a vintage vibe from the 50s and 60s, interwoven with a preppy touch to create a unique retro-futuristic aesthetic.

Emphasizing boxy silhouettes, the Zara Studio collection encompasses various garments, from cozy sweaters to short-sleeved shirts, cropped denim jackets, and sleek chinos. The menswear pushes boundaries with statement pieces like a leather contrast color shirt or a multi-striped sweater while catering to those with a penchant for coordinated looks with a matching silk shirt and shorts ensemble. Overall, the Zara Studio collection offers a modern take on classic styles, perfect for those seeking to stay ahead of the fashion curve.

Zara Studio Spring/Summer 2023 Men’s Collection

Noah Hanes Zara Studio Spring Summer 2023 Sweater VestPin
Noah Hanes rocks a sweater vest from the spring-summer 2023 Zara Studio collection. Photo: Fabien Baron / Zara
Zara Studio Spring Summer 2023 Carson Williams Noah HanesPin
Zara reinterprets a retro preppy aesthetic for its spring-summer 2023 Studio collection. Photo: Fabien Baron / Zara
Carson Williams Zara Studio Spring Summer 2023Pin
Carson Williams stars in Zara Studio’s spring-summer 2023 campaign. Photo: Fabien Baron / Zara

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