Week in Review: Jordan Barrett for Sonora, Jacob Elordi & BOSS, COS + More

The Fashionisto

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Published February 27, 2022

Week in Review: Jordan Barrett for Sonora campaign, Jacob Elordi for BOSS The Scent fragrance campaign, Justin Eric Martin for COSPin
Week in Review: Jordan Barrett for Sonora campaign, Jacob Elordi for BOSS The Scent fragrance campaign, Justin Eric Martin for COS

Australian model Jordan Barrett takes up the spotlight for Sonora’s spring-summer 2022 campaign. Meanwhile, Euphoria actor Jacob Elordi is front and center as the face of the BOSS The Scent fragrance advertisement. For COS, the brand finds its leading man in Justin Eric Martin as he steps out in must-have essentials.

It’s a “Love Parade” for Gucci’s latest campaign, featuring stars like Jared Leto and Deng Lun. The spring ads continue to roll in as Y-3 reunites with soccer icon Zinedine Zidane for its new advertisement. Then it’s off to London, where home fashion brand Buster + Punch launches its collaboration with famous drummer Travis Barker.

Dsquared2 sets its sights on the world with an outdoors-themed pre-fall 2022 collection for men. Championing the present, HUGO sets its style agenda with spring trends such as the floral print. Touching down in New Orleans, H&M presents its spring Edition by collection.


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