Zinedine Zidane Stars in Y-3 Campaign as adidas & Yamamoto Celebrate 20 Years

The Fashionisto

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Published February 24, 2022

Zinedine Zidane Y-3 Campaign Spring 2022 Black-and-whitePin
Zinedine Zidane stars in Y-3’s spring-summer 2022 campaign.

2022 celebrates the twentieth anniversary of adidas’ collaboration with designer Yohji Yamamoto for the Y-3 brand. Thus, it’s understandable that the season takes on a reflective tone as a continuation of the “20 Years: Re-Coded” exploration of Y-3’s past, present, and future. An advertisement featuring Zinedine Zidane is an excellent approach to capture the season’s spirit.

Related: Y-3 FALL 2010 CAMPAIGN | ZINEDINE ZIDANE, NATE NESBITT, NATE GILL, JOEY KIRCHNER, LAWRENCE STIERS & KERRY DEGMAN BY ALASDAIR MCLELLAN

Y-3’s spring-summer 2022 campaign stars French footballing legend Zinedine Zidane as the face of the fashion brand. In monochrome designs for the season, Zidane, a longtime friend of the label, hits the photo studio with the brand. Gabriel Moses photographs Zidane for the Y-3 advertisement, capturing the star in black-and-white shots.

Zinedine Zidane Y-3 Ad Campaign Spring 2022Pin
Hitting the photo studio, Zinedine Zidane fronts Y-3’s spring-summer 2022 campaign.

Y-3 Spring/Summer 2022 Campaign

The Y-3 man is excellently represented by Zinedine Zidane since, as Yohji Yamamoto famously observed, “Sport is Y-3.” It serves as the brand’s defining essence and source of inspiration.

As a result, Zidane has collaborated with Y-3 on several occasions, including walking in several runway shows and appearing in many advertising campaigns. Zidane fronts the season for Y-3 as a connecting thread, bringing significant moments from the brand’s history to the present and reimagining them for the future.

Zinedine Zidane Y-3 Campaign Spring 2022 Soccer BallPin
Y-3 enlists French soccer icon Zinedine Zidane as the star of its spring-summer 2022 campaign.

Zinedine Zidane is best known for his technique, control, and discipline on the pitch. He also possesses an inherent grace, featured prominently in Y-3’s new advertising campaign.

“The Zidane campaign represents an intervention–a moment of reflection to look back on figures with an iconic relationship to Yohji Yamamoto and Y-3,” adds Jamie Reid, creative director for this season’s advertisement.

“The pairing of one of football’s all-time greats with Gabriel Moses, an incredible artist of a new generation, offers a fresh interpretation of the brand’s past, present, and future.”


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