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You are here: Home / Fashion / Campaigns / H&M Heads to New Orleans with Edition by Spring Collection
Spring/Summer 2022

H&M Heads to New Orleans with Edition by Spring Collection

Published on February 25, 2022
H&M embraces CO-ORD style with its spring 2022 Edition by collection.
H&M embraces CO-ORD style with its spring 2022 Edition by collection.

The third iteration of the H&M Edition by collection makes its debut for spring 2022. The concept centers on establishing the future of menswear in collaboration with a global community of individuals. For spring, H&M takes to the streets of New Orleans to launch a campaign celebrating progressive uniqueness and individuality. Matt Jones captures H&M’s latest campaign in a way that emphasizes the importance of individual expression with street cast talent.

Relaxed shapes take the spotlight for H&M's spring 2022 Edition by collection.
Relaxed shapes take the spotlight for H&M’s spring 2022 Edition by collection.

H&M Edition by Spring 2022 Collection

According to Ross Lydon, H&M’s Head of Menswear Design, “The starting point for each Edition collection is to challenge and innovate within our sustainability work.” Lydon adds, “One of the keys this season was to include natural and plant-based dyeing techniques. Classic menswear pieces, the great outdoors, and utility references are combined to create a modern look that we are very proud of.”

Related: SAY HELLO TO NEW H&M ESSENTIALS

Sporty style paints a vibrant picture for H&M's spring 2022 Edition by collection.
Sporty style paints a vibrant picture for H&M’s spring 2022 Edition by collection.

Working with aspects of workwear, gorpcore, and streetwear, H&M has created the new Edition by line. The convergence of current styles has resulted in a renewed emphasis on practical designs that add value through their beauty and their general functionality.

Elements of streetwear contribute to the overall look of H&M's spring 2022 Edition by collection.
Elements of streetwear contribute to the overall look of H&M’s spring 2022 Edition by collection.

Utilizing contemporary plant dyes, innovation is at the heart of this season’s fashion. Plant extracts, bio-resins, natural clay, and enzymes contribute to treating H&M’s fabrics for the spring season. As a result, organic colors flourish without the use of harmful chemicals. Also included are mono-material compositions, which means that most of the clothing in this H&M collection can be recycled into new ones in the future.

Essential wardrobe pieces such as the lightweight jacket make an appearance in H&M's spring 2022 Edition by collection.
Essential wardrobe pieces such as the lightweight jacket make an appearance in H&M’s spring 2022 Edition by collection.
Plaid makes a bold statement with H&M's Edition by collection for spring 2022.
Plaid makes a bold statement with H&M’s Edition by collection for spring 2022.
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection
H&M Heads to New Orleans with Edition by Spring Collection

Filed Under: Campaigns, Fashion

  • Fashion Label : H&M
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