Via Snella Spring 2011 Campaign | Magnus Alinder by Mikael Dahl

The Fashionisto

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Published September 26, 2010

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Capturing a series of tender moments between friends in a collection, Via Snella designer Lina Zedig looks to her friendship with Swedish artist Jonas Löfgren for spring’s outing. Friends and constant penpals of eleven years, Zedig’s soft sentiments for fashion blend with the illustrations of her dear friend for a treasured collection of pieces, ranging from relaxed tees and rain-soaked nylon shorts to merino-wool knits. Perfectly translated to images, Stockholmsgruppen model Magnus Alinder was photographed by Mikael Dahl for yet another beautiful campaign from Via Snella.

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