Berluti makes expense look like a way of life for fall-winter 2026, placing Victor Belmondo and Lee Jun-ho inside a Parisian apartment. There, patinated leather, parquet floors, orchids, and handsome furniture establish the house codes before the clothes enter the conversation.
Photographed on film by Estelle Hanania, the campaign uses its two stars to suggest different versions of the Berluti man. Victor wears a leather jacket and relaxed trousers with unforced familiarity, while Jun-ho brings a more youthful character to a blue suit layered over a pink shirt.
Across these looks, the Forestière jacket, 1895 shoe, Stellar sneaker, and Un Jour bag appear throughout, sometimes styled almost like objects collected for the home. The result makes Berluti’s particular proposition clear. This is luxury as daily habit, imagined for a man whose beautiful clothes, shoes, and surroundings are part of everyday life.
Berluti Fall/Winter 2026 Campaign
