John Smedley places knitwear in the company of nature and intellectual pursuits with “The Original Muse,” starring poets Kit Clarke and Robert Montgomery. Moving between shoreline and countryside, the pair read, play chess, handle a film camera, and converse while dressed in the British brand’s fine-gauge knits and rich earth tones.
John Smedley “The Original Muse”
There is something rarefied about the proposition, but the campaign remains warm enough to make its world inviting. Clarke and Montgomery help enormously, presenting two generations of the John Smedley man. They share an appreciation for culture, beautiful clothes, and a life apparently afforded enough time to enjoy both.
After more than 242 years of manufacturing in Derbyshire, John Smedley could easily make tradition the entire story. Instead, the clothes become an accessible piece of a larger fantasy. Perhaps you cannot spend your days wandering the landscape discussing poetry, but you can dress as though that life remains within reach.
More familiar knitwear styles takes the spotlight in John Smedley’s Icons campaign.
