Ami Paris Casts Its Fall 2026 Circle

An eclectic cast shows the many ways to inhabit Alexandre Mattiussi’s Ami Paris wardrobe.

The Fashionisto

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Published September 3, 2026

Elliot Belot stands against a pale backdrop in a double-breasted camel overcoat over a gray scarf, a red-striped shirt, and a brown knit tie, with pinstripe pleated trousers, a braided belt, and a teal Ami baseball cap reading For Being a Friend
Elliot Belot models a double-breasted camel overcoat for the Ami Paris fall-winter 2026 campaign. Photo: Karim Sadli / Ami Paris

Ami Paris gathers an eclectic cast for fall-winter 2026, with Karim Sadli capturing the many facets of Alexandre Mattiussi’s man through a series of spare, spontaneous portraits. Dara Gueye, Mack Karpes, Elliot Belot, and Mohamed Benhadda bring their own character to the clothes, shifting between generous tailoring, textured outerwear, denim, and argyle knits. Playful accessories round out the looks, among them the season’s “Thank You for Being a Friend” caps.

Ami Paris Fall/Winter 2026 Campaign

Close-up of Mack Karpes with long straight blond hair, wearing a croc-embossed leather bomber jacket over a tan overshirt and a dark turtleneck, with a slim gold pendant necklace
Mack Karpes wears a glossy croc-embossed leather bomber over a turtleneck and shirt for Ami Paris’s fall 2026 campaign. Photo: Karim Sadli / Ami Paris

The campaign’s appeal comes from seeing each man inhabit the Ami wardrobe on his own terms, stylish with enough individuality to warrant a second look. There’s something Parisian about the proposition, where knowing how to make good clothes your own outweighs dressing according to a type.

Mohamed Benhadda with long curly dark hair blowing across his face, eyes closed, wearing a red and charcoal argyle cardigan over a white T-shirt with a red buffalo-check scarf and a braided belt
Mohamed Benhadda’s hair catches the air in a red argyle cardigan and a buffalo-check scarf for Ami Paris fall-winter 2026. Photo: Karim Sadli / Ami Paris

With Ami embracing such a broad idea of who its man can be, the only dimension left conspicuously narrow is age. Expanding that circle to include more generations would only make the portrait richer, though Mattiussi already shows Ami works as a wardrobe capable of accommodating plenty of personalities.

Dara Gueye smiles in black rectangular sunglasses, wearing a black-and-green checked bouclé overcoat over a denim trucker jacket and jeans with a braided belt
Dara Gueye smiles behind rectangular sunglasses in a checked bouclé overcoat worn over a denim shirt for Ami Paris’s fall 2026 campaign. Photo: Karim Sadli / Ami Paris
Black and white close-up portrait of Elliot Belot wearing an Ami baseball cap turned backwards, with a marled scarf and striped shirt visible at the neck
Black and white full-length shot of Elliot Belot in an oversized knit polo shirt with the Ami de Coeur heart logo, a knee-length pleated skirt, ribbed socks, and monk-strap shoes
Black and white low-angle shot of Elliot Belot in a leather bomber jacket and cap, stacked silver rings on his fingers as he reaches toward the camera, a striped shirttail and braided belt at the waist
Mack Karpes in a red Ami cap reading Don't Forget to Love, an oversized herringbone tweed coat draped over a grey double-breasted suit with a white shirt and striped tie
Dara Gueye in a red blouson jacket with a corduroy collar over a grey checked waistcoat and matching wide trousers, a striped tie, and suede desert boots, against a pale backdrop
Mohamed Benhadda with long curly hair, wearing a dark tailored overcoat over a hooded top and white shirt with a slim tie, a red buffalo-check shirt knotted around his waist and silver rings on both hands

The last outing from Ami Paris saw the brand explore the shared wardrobe with a capsule fronted by Zhou Yiran.

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