Tom Ford Oud Minérale Ad: The Essence of Earth & Ocean

The Fashionisto

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Published January 18, 2024

Anthony Thomason fronts the Tom Ford Oud Minérale advertising campaign. Pin
Anthony Thomason fronts the Tom Ford Oud Minérale advertising campaign. Photo: Sølve Sundsbø / Tom Ford

In the vast expanse where the ocean’s serenity meets the earth’s raw intensity, Tom Ford introduces its latest fragrance campaign for its Oud Minérale Eau de Parfum. This ad features the striking presence of model Anthony Thomason, captured by the lens of photographer Sølve Sundsbø.

Embracing a surfer aesthetic, Anthony is dressed in a sleek wetsuit that symbolizes adventure amid the waves. He embodies the modern Tom Ford man, impactful in stature against the undulating dunes. The sunlight graces Anthony’s form, highlighting water droplets on his skin, a visual that mirrors the scent’s blend of elements.

Tom Ford Oud Minérale Advertisement

The Tom Ford Oud Minérale advertisement, with creative direction skillfully orchestrated by Lloyd&Co., transports the viewer to a world where the scent’s contrasting elements are as palpable as the visual interplay of light and shadow. Oud Minérale is a seamless blend of smoky woods and musks, a bold concoction that simultaneously captures the essence of the ocean’s depths and the earth’s forests.

Tom Ford Oud Minérale artworkPin
Tom Ford Oud Minérale artwork. Photo: Tom Ford

Oud Minérale brings together the sharpness of marine elements, the richness of the oud blend, and the warm complexity of ambergris accord. The fragrance is presented amidst a cascade of water and golden sand, encapsulating the cologne’s woody marine character.

Pink peppercorn and fir balsam add layers of spice and green freshness, anchoring the fragrance’s earthy tones, while ambergris suggests the unique, saline signature of the sea. Tom Ford’s Oud Minérale is an olfactory voyage that beckons the senses to explore the depths of this woody marine cologne, where every note is a discovery and every scent trail is a path to the unknown.


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