Tom Ford’s concept of daily glamour is on display for the designer’s spring-summer 2022 collection. Ford provides sportswear for the fashionable man about town, alluding to the 1970s and ’90s. The American designer takes us behind the scenes for his new men’s campaign, where we get a close-up look at his current ready-to-wear and eyewear lines.
Tom Ford Spring/Summer 2022 Campaign
In Tom Ford’s spring 2022 advertising campaign, models Mathieu Simoneau and Stan Taylor share the spotlight. A high gloss aesthetic is present for the season, including shimmering textiles and big, futuristic eyeglasses. Each style complements the other, creating a sleek and straightforward image of Tom Ford’s vision of contemporary living.
Related: TOM FORD EMBRACES JEWEL TONES FOR LUXURIOUS AUTUMN
Tom Ford discusses how social media, namely Instagram, has impacted how we see fashion and dress. According to the designer, “Increasingly people don’t dress in fashion for day but only for night. Or for social media. Instagram may actually be what saves fashion in the end.” Ford adds, “People now seem to only get dressed up in a major way for a red carpet or to fill their pages with shots of themselves in powerfully stylish clothes.”
Ford provides some insight into the season by explaining, “Black doesn’t photograph well and so clothes need to be increasingly cartoon like to have power on the tiny screens of our phones. It is altering our perception of beauty. It has certainly altered mine.”
