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You are here: Home / Fashion / Campaigns / Tom Ford Unveils Backstage Glamour for Spring ’22 Campaign
Spring/Summer 2022

Tom Ford Unveils Backstage Glamour for Spring ’22 Campaign

Published on March 30, 2022
Mathieu Simoneau Model Tom Ford Campaign Men Spring 2022
Mathieu Simoneau stars in Tom Ford’s spring-summer 2022 men’s campaign.

Tom Ford’s concept of daily glamour is on display for the designer’s spring-summer 2022 collection. Ford provides sportswear for the fashionable man about town, alluding to the 1970s and ’90s. The American designer takes us behind the scenes for his new men’s campaign, where we get a close-up look at his current ready-to-wear and eyewear lines.

Stan Taylor Model Tom Ford Campaign Men Spring 2022
Stan Taylor fronts Tom Ford’s spring-summer 2022 men’s campaign.

Tom Ford Spring/Summer 2022 Campaign

In Tom Ford’s spring 2022 advertising campaign, models Mathieu Simoneau and Stan Taylor share the spotlight. A high gloss aesthetic is present for the season, including shimmering textiles and big, futuristic eyeglasses. Each style complements the other, creating a sleek and straightforward image of Tom Ford’s vision of contemporary living.

Related: TOM FORD EMBRACES JEWEL TONES FOR LUXURIOUS AUTUMN

Mathieu Simoneau Model Tom Ford Eyewear Campaign Men Spring 2022
Model Mathieu Simoneau appears in Tom Ford’s spring-summer 2022 men’s eyewear campaign.

Tom Ford discusses how social media, namely Instagram, has impacted how we see fashion and dress. According to the designer, “Increasingly people don’t dress in fashion for day but only for night. Or for social media. Instagram may actually be what saves fashion in the end.” Ford adds, “People now seem to only get dressed up in a major way for a red carpet or to fill their pages with shots of themselves in powerfully stylish clothes.”

Tom Ford Campaign Men Spring 2022
Tom Ford unveils its spring-summer 2022 campaign for men.

Ford provides some insight into the season by explaining, “Black doesn’t photograph well and so clothes need to be increasingly cartoon like to have power on the tiny screens of our phones. It is altering our perception of beauty. It has certainly altered mine.”

Stan Taylor Model Tom Ford Eyewear Campaign Men Spring 2022
Reuniting with Tom Ford for spring-summer 2022, Stan Taylor appears in the brand’s new eyewear campaign.
Mathieu Simoneau Model Tom Ford Eyewear Campaign Men Black Framed Glasses Spring 2022
A smart vision, Mathieu Simoneau dons black-framed glasses for Tom Ford’s spring-summer 2022 men’s eyewear campaign.

Filed Under: Campaigns, Eyewear

  • Fashion Label : Tom Ford
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