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You are here: Home / Fashion / Campaigns / Tom Brady Launches New Line BRADY at Nordstrom

Tom Brady Launches New Line BRADY at Nordstrom

Published on January 31, 2022
Tom Brady's new line BRADY launches with Nordstrom as its official retail partner to shop the collection in-store.
Tom Brady’s new line BRADY launches with Nordstrom as its official retail partner to shop the collection in-store.

The introduction of Tom Brady’s technical apparel line, BRADY, comes after three years of development. Brady partners on the project with Jens Grede and Dao-Yi Chow. Grede adds his FRAME denim knowledge, while Chow contributes his design skills from Public School, the streetwear favorite. The trio collaborates to create BRADY’s Train + Live collections, available at bradybrand.com, nordstrom.com, and select Nordstrom stores exclusively.

Tom Brady wears a hoodie from his new brand BRADY.
Tom Brady wears a hoodie from his new brand BRADY.

The Tom BRADY Brand

Approaching life like a sport, BRADY is the first technical apparel company to utilize two decades of pro-athlete-level invention and engineering to create a system of clothing that performs across all activities.

Related: TOM BRADY COVERS MEN’S HEALTH, DISCUSSES STRATEGY ON THE FIELD

The collection is for everyone; it’s something you can wear to the gym, work and eventually become a part of your daily routine. Outerwear, pants, shorts, sweaters, sweatshirts, tee shirts, and more are available from BRADY’s TRAIN + LIVE collections.

Football player Shedeur Sanders wears a look from BRADY.
Football player Shedeur Sanders wears a look from BRADY.

BRADY Train Collection

The TRAIN + LIVE systems make up the first BRADY drop. TRAIN is a high-performance fabric line that includes outerwear, tee shirts, tank tops, pants, and shorts. The line focuses on unique fabric characteristics such as Zero Weight, Breathe Easy mesh, Cool Touch technology, and weather resistance with deliberately built-in breathability, storage, and performance improvement.

BRADY enlists football player Grayson McCall to sport one of its new jackets.
BRADY enlists football player Grayson McCall to sport one of its new jackets.

BRADY Live Collection

The LIVE system consists of daily practical performance components with unique movement patterns, 3D knits, zero microplastics, and structural stretch. Storm Shifter outerwear for weather protection and flexibility of movement, Durable Comfort utility jackets and trousers, Regenerate Ponte hoodies and sweatshirts, and daily structured pants and shorts are among the collection’s many categories.

BRADY unveils its first drop of performance wear.
BRADY unveils its first drop of performance wear.

BRADY is available at BradyBrand.com, Nordstrom.com, and the Nordstrom locations listed below: 

  • Nordstrom NYC Flagship in New York, NY
  • Nordstrom at The Grove in Los Angeles, CA
  • Nordstrom International Plaza in Tampa, FL
  • Nordstrom Natick Mall in Natick, MA.

BRADY Launch Campaign

Basketball player Jermaine Samuels Jr. wears BRADY.
Basketball player Jermaine Samuels Jr. wears BRADY.
Baseball player Henry Davis appears in BRADY's launch campaign.
Baseball player Henry Davis appears in BRADY’s launch campaign.
Basketball player Julian 'Juju' Reese for BRADY.
Basketball player Julian ‘Juju’ Reese for BRADY.

Filed Under: Campaigns, Celebrity, Fashion, Fashion News, Shopping

  • Retailer : Nordstrom
  • Talent : Tom Brady
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