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You are here: Home / Fashion / Campaigns / Alanui Embraces Tropical Vibe for Spring ’22 Campaign
Spring/Summer 2022

Alanui Embraces Tropical Vibe for Spring ’22 Campaign

Published on January 31, 2022
Models Malika El Maslouhi, Jibriil Ollow, Jass Reemann, and Birgit Kos front Alanui's spring-summer 2022 campaign.
Models Malika El Maslouhi, Jibriil Ollow, Jass Reemann, and Birgit Kos front Alanui’s spring-summer 2022 campaign.

Alanui’s spring-summer 2022 collection takes on the inspiration of leisure, a tropical getaway, and a peaceful state of mind. For its new campaign, “Alanui Island,” the brand embraces a certain lightheartedness with the idea of a vacation escape. Alanui enlists photographer Giampaolo Sgura to capture the season’s advertising.

Jibriil Ollow stars in  Alanui's spring-summer 2022 campaign.
Jibriil Ollow stars in Alanui’s spring-summer 2022 campaign.

Alanui Spring/Summer 2022 Campaign

Alanui’s new campaign tells “the many-sided story of an idyllic, inclusive and contemporary haven that celebrates human identity in every form.,” according to the brand. Alanui’s spring-summer 2022 collection is vibrant, transforming a studio shoot into a fun getaway. The faces of the season are models Jibriil Ollow, Birgit Kos, Jaas Reemann, and Malika El Maslouhi.

All smiles, Jibriil Ollow, Jass Reemann, Malika El Maslouhi, and Birgit Kos share the spotlight for Alanui's spring-summer 2022 campaign.
All smiles, Jibriil Ollow, Jass Reemann, Malika El Maslouhi, and Birgit Kos share the spotlight for Alanui’s spring-summer 2022 campaign.

“From Salgari to Sepulveda, literature often describes the island as a symbol of escape,” Alanui creative director Carlotta Oddi says of the season.

Jass Reemann appears in Alanui's spring-summer 2022 campaign.
Jass Reemann appears in Alanui’s spring-summer 2022 campaign.

Oddi explains it this way: “the distance from the mainland and its reality, almost become a magical place. An escape, but at the same moment the perfect place for Alanui who embodies the journey as one of its poetic and stylistic pillars.”

Jibriil Ollow Model Alanui Campaign Spring 2022
Jass Reemann Model Alanui Campaign Spring 2022
Giampaolo Sgura photographs Jibriil Ollow and Jaas Reemann for Alanui’s spring-summer 2022 campaign.

“For us, this journey couldn’t mean anything if not a group of people, of close friends, coming together from all over the world, with the enthusiasm to travel again,” the creative director explains.

Embracing tropical style, Birgit Kos, Jibriil Ollow, Malika El Maslouhi, and Jass Reemann star in Alanui's spring-summer 2022 campaign.
Embracing tropical style, Birgit Kos, Jibriil Ollow, Malika El Maslouhi, and Jass Reemann star in Alanui’s spring-summer 2022 campaign.
Alanui Embraces Tropical Vibe for Spring '22 Campaign
Alanui Embraces Tropical Vibe for Spring '22 Campaign
Alanui Embraces Tropical Vibe for Spring '22 Campaign
Alanui Embraces Tropical Vibe for Spring '22 Campaign
Alanui Embraces Tropical Vibe for Spring '22 Campaign
Alanui shares its spring-summer 2022 campaign.

Filed Under: Campaigns

  • Photographer : Giampaolo Sgura
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