Alanui’s spring-summer 2022 collection takes on the inspiration of leisure, a tropical getaway, and a peaceful state of mind. For its new campaign, “Alanui Island,” the brand embraces a certain lightheartedness with the idea of a vacation escape. Alanui enlists photographer Giampaolo Sgura to capture the season’s advertising.
Alanui Spring/Summer 2022 Campaign
Alanui’s new campaign tells “the many-sided story of an idyllic, inclusive and contemporary haven that celebrates human identity in every form.,” according to the brand. Alanui’s spring-summer 2022 collection is vibrant, transforming a studio shoot into a fun getaway. The faces of the season are models Jibriil Ollow, Birgit Kos, Jaas Reemann, and Malika El Maslouhi.
“From Salgari to Sepulveda, literature often describes the island as a symbol of escape,” Alanui creative director Carlotta Oddi says of the season.
Oddi explains it this way: “the distance from the mainland and its reality, almost become a magical place. An escape, but at the same moment the perfect place for Alanui who embodies the journey as one of its poetic and stylistic pillars.”
“For us, this journey couldn’t mean anything if not a group of people, of close friends, coming together from all over the world, with the enthusiasm to travel again,” the creative director explains.