Versace looks inward for its fall-winter 2026 campaign, unveiling “Versace Obsessed, Chapter II,” a celebration of the House’s signature visual identity. Photographed by Steven Meisel, the campaign stars models Wiley Rhoads and Bai, who appear in portraits surrounded by archival magazines, rare books, and collectible objects tied to Versace’s history.
The imagery connects the House’s celebrated past to its latest collection. Karl Templer’s styling brings together leather, gold hardware, Medusa emblems, and Greca motifs that have defined Versace for decades.
Versace Fall/Winter 2026 Campaign
The men’s collection reflects the design language established by Gianni and Donatella Versace. It brings together sharp shirting, embellished leather, vivid trousers, and accessories with the confidence long associated with the Italian fashion house. The campaign present Versace’s archive as an active source of inspiration, bringing decades of Versace signatures into focus through a contemporary lens.
Versace’s archival focus extends into Ding Yuxi’s turn as the face of the House’s fragrance world.
