
Craig McDean captures Chanel’s spring-summer 2026 eyewear campaign at close range. Tight framing fills the image with skin and frame, an approach that suits a house whose shorthand already comes down to logos, quilting, and repeating shapes.
Chanel Spring/Summer 2026 Eyewear Campaign

This season’s cast pulls from film and music, with Pedro Pascal stepping in as a newly appointed ambassador. He appears in aviator eyeglasses marked with CHANEL lettering and gold-toned sunglasses with the house’s quilting rendered in metal. The eyewear offers a classic masculine shape reframed through branding.

G-Dragon sharpens the tone with frames that run graphic, two-tone sunglasses marked by the double C and styles where the emblem repeats across the lenses. Chanel keeps the codes declarative and the casting does the work.

Pascal brings a grounded presence from film and television, while G-Dragon brings a stylized edge shaped by performance and image. Together they illustrate the season, with familiar Chanel codes pulled forward until quilting, double C, and the house name fill the frame.









