Brioni sets the tone for spring-summer 2026 with a campaign photographed by Paolo Di Lucente and styled by Giovanni Dario Laudicina. Fabrizio Silva and Sam Webb star in images shaped by warm light, deep shadow, and Roman poise.
At its center is the Soffio blazer in Zefiro, a silk, cashmere, and linen blend rendered in brick red, which brings a flash of charismatic color to the season’s featherweight tailoring. That look establishes the campaign’s core idea, where soft construction, smooth surfaces, and precise proportion shape the image.
Brioni Spring/Summer 2026 Campaign
Terraces, plaster walls, and sunlit stone place the clothes inside a setting that sharpens their warmth and refinement. Outerwear and suede form the second movement of Brioni’s spring-summer 2026 campaign, both treated with the same elevated hand as the tailoring.
A taupe field jacket, a pale trench, and rich suede outerwear extend the collection’s palette from limestone and sand to rust and deep brown, giving the clothes a tactile link to the architecture around them.
Leather and suede jackets take on the same dignified presence as Brioni’s deconstructed tailoring, with material and color supplying the impact. In these frames, a brick red blazer on a terrace and a suede jacket against carved plaster give the collection an aristocratic finish.
The same suit-level craft shaping this campaign surfaces in Brioni’s summer capsule for Mytheresa, where the house applies its tailoring approach to lighter warm-weather pieces.
