Salvatore Ferragamo spreads holiday cheer with its new campaign called “Unwrapping Joy.” The Italian fashion house dreams of “togetherness, wishing for joy this holiday season.” Simon Martyn takes up the role of Salvatore Ferragamo’s leading man. Appearing in charming images, Simon appears before the lens of photographer Luca Khouri.
Taking art direction from Simon B. Morch, Khouri captures Simon in elegant holiday looks, focusing on tailoring and timeless details. Sporting double-layered suits, knits, and dress shirts, Simon joins Ajok Madel and Grace Sharp for the holiday affair.
Discussing the outing, Salvatore Ferragamo creative director Paul Andrew shares, “Tradition and togetherness are core values here at Salvatore Ferragamo: our tradition of hand-made know-how and our network of Italian artisans who apply their diverse and individual skills to work together is the platform that allows us to create, innovate and captivate.”
Andrew continues, “For this holiday season, it made sense to focus on the traditions of the time; a tradition of gathering with loved ones, of taking time to reflect and enjoy, and of exchanging tokens of respect, love, and affection. Because Salvatore Ferragamo is our work, it is also at the heart of our holiday experience – to be part of the design and creation of a hand-made object that is then selected by an individual as a gift that will touch the heart of a loved one is a great privilege and source of joy.”